By Maureen Okon
The Chief Executive Officer of the Trade Development Authority of Pakistan (TDAP), Mr Muhammad Motiwala, has urged participants in a healthcare show in Lahore to help spread the good news of Pakistan as a friendly country.
The News Agency of Nigeria (NAN) reports on Thursday that the official made the call at the 2024 Engineering and Healthcare show in the city of Lahore from Jan. 18 to Jan. 20 at the State of Punjab.
NAN reports that the event, in its third edition, attracted business delegations from Africa, Central Asia and other parts of the world.
The event is showcasing products and manufacturers from sectors like minerals and marbles, chemical, safety equipment, gems and jewelries, sports goods, pharmaceuticals, and agricultural machinery.
Participants were also drawn from the automotive, cutlery and cookware, fans, mobile and electricals appliances, furniture and mattresses and construction materials.
Motiwala urged participants to help spread the good news of Pakistan’s good products and good prices as well as the hospitality they experience from their host, saying the moves would change the negative perception the world has about Pakistan.
“I urge you all to help change the narrative of Pakistan as a war zone country, but as a friendly country which opens its doors to all.
“A country with four seasons, plain fields, mountain and rivers, a country with 54 million hectares of cultivatable lands amongst others.
“As a country trying to do its best to meet with global best practices, and at TDAP, we are trying to export capabilities of Pakistani exporters.
“Our requirement is on how to compete in the international market; we are taking every step to see we achieve that by producing quality goods of international standard to suit the world market,” he said.
NAN reports that TDAP, in a bid to entertain its guests, orgainsed a cultural dinner to honour the delegates attending the expo with traditional instrumental music played by a band, called the Quadrum Musical Band.
Speaking with NAN, the band leader, Mr Atif Saeed, said the band was formed by four men who had a common interest – the love of music.
He added that the quartet have been playing in Pakistan and some few countries for the purpose of entertainment.
“Some of our drums are from West Africa called the `Djembe’. This is also one of West Africa’s best instruments which bring people together,” he said.
NAN reports that Djembe, a goblet-shaped drum, is traditionally carved from a single piece of African hardwood and topped with an animal skin as the drumhead.
In western understanding, the drum belongs to the membranophone class of instruments in the percussion family.(NAN)(www.nannews.ng)
Edited by Vincent Obi