June 23, 2021


Africa's Media Giant

Consumers, homes benefit from Nestlé’s Maggi at Ramadan


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Nestlé Nigeria visits 1,250 homes, 160 charitable organisations and mosques at Ramadan to share healthy food items and donations.

By Oladapo Udom

Nestlé Nigeria PLC says no fewer than 100,000 consumers benefited from Maggi at Ramadan, with 1,250 homes visited to share healthy food items, and donations made to 160 charitable organisations and mosques during the season.

The Corporate Communication Manager, Nestlé Nigeria, Victoria Uwadoka, said this on Monday in a statement.

Uwadoka said that it had been in the tradition in the past 10 years for Maggi to given free food items to support individuals in households across Nigeria during the Ramadan season.

“Food items such as rice, vegetable oil, spaghetti and Maggi Seasoning, where distributed to over 100,000 consumers.

“From the start to the end of the season, the Maggi team was fully involved in providing healthy and nutritious food products for families at Sahur and Iftar.

“Working with nutritionists and food enthusiasts, the brand also provided nutrition education to help them make healthy nutrition choices,” she said.

The manager said that Maggi also gave out to shoppers one million gift items through the Ramadan Shopper Promo which started two weeks before Ramadan until the end of the season.

Uwadoka said that Maggi also launched the Maggi Ramadan Diaries, a TV and radio programme which aired everyday during the fast across multiple television stations, radio stations and online platforms.

“To support healthy nutrition, the cooking show provide tips on healthy lifestyles, share knowledge about quick and delicious recipes and nutritious tips on Iftar and Sahur,” she said.

The manager said that Nestlé Nigeria rounded off the Eid celebrations by hosting consumers at a sumptuous dinner themed, ‘Maggi Food and Everything Else.’

“Participants shared in a delicious Eid experience, with meals showcasing the best of Northern cuisine prepared by foremost chefs and food enthusiasts.

In the statement, Category Manager for Culinary, Nestlé Nigeria, Mrs Nwando Ajene, said “Ramadan is a special season for renewed dedication to the values of service and sharing goodness.

“Looking back on the past year, 2021 brings a fresh appreciation of the joy and privilege of coming together.

“We are happy to have been a part of the Ramadan journey, and we will continue to support individuals and families to make healthier and tastier food choices every day,” Ajene said.

The statement also disclosed that, Jamilah Lawal, a Social Media Influencer, said that her participation in ‘Maggi Dairies’ was an opportunity for her to share nutrition tips with countless people during Ramadan.

“This year is special as we all recover from the impact of the pandemic. If there is anything we learnt from 2020, it is the importance of healthy nutrition every day.

“Over the past years, I have seen the impact of improved nutrition on many families, and many more food enthusiasts have joined the campaign to promote healthier nutrition.

“I cannot thank Maggi enough for this platform which I will always support,” Lawal said.

NAN reports that Nestlé Nigeria is one of the largest food companies in Africa with the purpose of unlocking the power of food to enhance quality of life.

The company produces and markets several iconic brands including Nestlé Purelife, Golden Morn, Milo, Maggi and Nescafé. (NAN)

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