Yuletide: Hairstylists, fashion designers decry low patronage
By Anita Uzoagba/Princess Alabi
Some hairstylists and fashion designers in Abuja have expressed concerns over low patronage in hair and tailoring services as the yuletide approaches.
Some of them told the News Agency of Nigeria (NAN) in separate interviews on Sunday that patronage has been low so far, when compared to previous years.
Miss Rita Adegbite, a fashion designer in Wuse, said preparations for the festivity have witnessed a slow pace because of the economic challenges in the country.
She said: “Not many people have patronised me yet as compared to last year and I think it is because things are harder this year.
“If I was to rate the patronage in percentage, I will say by this time last year, I had 100 per cent patronage but so far today, I will say 60 per cent.”
She, however, said that she was hopeful that the coming days would bring in more customers and increased patronage.
Similarly, Mrs Madaki Joyce, a hairstylist in Wuse, said many families have had difficulties feeding their families, this had also affect businesses like ours.
“In 2022 before this time, there was already an overflow of customers in my shop as at the third week of December.
“Things are very bad these days to the extent that some people will come to make their hair and plead to pay less for the service later,” she said.
She attributed the low patronage to the hard realities in the country, while also praying for a better tomorrow.
“By God’s grace, people are still coming to make their hairs though the pace is slow but I am hopeful that it will get better.
“In spite of this, I have produced enough wigs for people who preferred wigs, with the hope that people may still come to buy.
“I am still hopeful for a change, she said.
Another vendor, Mrs Chidera Joseph, a fashion designer in Wuse, said that even though she has had loyal customers who patronised her irrespective of the economic hardship, the numbers had dropped.
According to her, the challenges in the country have not given room for people to feed and wear clothes at the same time because of the high cost of living.
She added that the Christmas season was one of the periods tailors experience high patronage and make profit but this year had taken a different turn and “only a few can afford the luxury”.
Joseph said the situation has stopped her from having new customers during the yuletide, unlike in the previous season when she witnessed “Christmas rush”.
She added that things had become harder in the country than before, adding that God was still providing and doing the impossible.
NAN reports that Christmas in Nigeria and other parts of the world is celebrated annually on Dec. 25 and it usually involves buying of all kinds of foodstuff, materials, human and home adornment.
NAN also reports that the situation this year was different because of the current economic situation. (NAN) (www.nannews.ng)
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Edited by Dorcas Jonah/Vincent Obi
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