Chocolate City celebrates 50 years of hip-hop with star-studded track
By Aderonke Ojediran
Chocolate City Music, renowned as a pioneer in the African music industry, has released the ‘Chocolate City Cypher’ to celebrate the golden anniversary of Hip-Hop.
Abuchi Ugwu, Chief Executive Officer, Chocolate City Music, said the tribute track features elite artistes including MI Abaga, Jesse Jagz, Ice Prince, A-Q, Loose Kaynon and Blaqbonez, marking a celebration of the genre that has shaped generations.
According to Ugwu, hip-hop has given a voice to the voiceless and brought diverse communities together and as such needs to be celebrated.
“Since its emergence in the Bronx in the early 1970s, hip-hop has grown from a local movement to a global phenomenon, influencing fashion, language, and lifestyle.
“As hip-hop celebrates its 50th anniversary, Chocolate City honours this legacy by showcasing the best of Nigerian hip-hop through the Chocolate City Cypher.
“From the days of MI’s groundbreaking hits to the current era of Blaqbonez, we have not only witnessed but also shaped the evolution of this genre in Nigeria.
“This Cypher celebrates that legacy and our ongoing commitment to hip-hop.”
Ugwu said that Chocolate City’s impact on Nigerian hip-hop could be traced back to the late 2000s, with MI’s “Safe” remix, revolutionising the industry.
According to him, MI’s lyrical prowess and storytelling set a new standard in the Nigerian music scene, paving the way for future hip-hop artistes to thrive.
“MI went on to win the MTV Africa Music Awards as “Best New Act” in 2008 and numerous other awards for his hip-hop style.
“The introduction of the Choc Boiz, a rap ensemble made up of MI, Jesse Jagz, and Ice Prince, marked a new era in Nigerian hip-hop, blending Afro beats with contemporary hip-hop rhythms.
“It also created a unique sound that resonated across the continent,” Ugwu added.
He also said that Chocolate City had continued to shape the careers of some of the most respected names in Nigerian hip-hop culture, providing a platform for rappers like Loose Kaynon, AQ, Pryse, Candy Bleakz and Blaqbonez.
“To date, the label has produced over 25 hip-hop albums, stamping its authority as the number one hip-hop label on the African continent.”
Aibee Abidoye, Vice President, Music, Chocolate City Music, said, “we have succeeded in weaving the past, present, and future of Nigerian hip-hop around music that fans will enjoy through the Cypher.
“Chocolate City Cypher showcases our contribution to the genre and reminds us of its power to voice societal narratives. We are proud to be a driving force in this journey.”
She added that the Chocolate City Cypher blends topical conversations articulated through brilliant wordplay and effusive lyrics.
“Each artiste brings a unique style and perspective, ensuring that the Cypher resonates with a wide range of audiences.
“The track is available for download on all major digital music platforms,” Abidoye said. (NAN)(www.nannews.ng)
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Edited by Folasade Adeniran
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