By Priscilla Osaje
Mr Francis John, Executive Director, Kulikuli Entertainment Records Label, USA, has called for the promotion of Afrobeat music to set new global standards in the music industry.
John made this call at the news conference and introduction of ‘NYcee’, KuliKuli Entertainment USA’s first afrobeat artist to the world in Abuja.
He said afrobeat singers infused contemporary capacity that make songs to be electrified and such would take afrobeat to new heights.
John said that introducing an exceptionally talented NYcee, the first artist to be officially signed under the music label, was an exciting moment.
According to him, NYcee was not only being celebrated because of her potential, but also the endless possibilities that afrobeat holds on the global stage.
“At KuliKuli Entertainment, we believe in talent that transcends borders, NYcee is the very definition of that.
“Her voice carries the heartbeat of afrobeat, infused with a contemporary flair that makes her music both electrifying and soothing.
“She is bold, creative and committed to making a lasting impact. This is why we have taken the leap to invest in her journey.
“We believe that with the right backing, she will not only shine in Nigeria but around the world,” he said.
He further said that their openness was not limited to just rising stars like NYcee, but they also welcome collaborations with successful musicians, promoters, producers, and financiers across Nigeria, Africa and America.
”Whether you are an established artist looking for collaboration, a promoter ready to showcase talent, or a financier interested in backing groundbreaking projects, we are ready to work with you.
“Together, we can create something truly remarkable that elevates afrobeat and sets new global standards.
“I sincerely thank you all for being here, for your support and believing in the vision. Together, we will take afrobeat to new heights, and NYcee will become a name the world will know and love,” he added.
Also speaking, Dr Halima Mahaja, Chief Executive Officer, Global Diverse Consortium LLC Atlanta Georgia, said the introduction focused on believing in the possibilities of human potential.
She described NYcee as a young woman with incredible talent, but more importantly, a symbol of resilience, dedication and the power of dreams.
Mahaja, an associate partner of Kulikuli, said that NYcee represented the hope of countless young artists, who were waiting for their moment to shine and the moment began for her from today.
“KuliKuli Entertainment, under the visionary leadership of John, has seen what others may have overlooked.
“They have taken a risk, investing not only in an artist, but in the future of afrobeat and global music culture.
”In a world where the next big thing can emerge from any corner of the globe, NYcee’s journey reflected the dreams of many who wished to make their mark.
”We are not just here to celebrate one artist, rather to extend our hands to collaborators, promoters, producers, and financiers in Nigeria, Africa, and beyond,” she said.
”Together, we can create music that resonates across continents and touches lives in ways we cannot even imagine.With KuliKuli Entertainment at the helm, we are poised for extraordinary success.
“This is not just about financial return, this is about cultural impact, brand recognition, and being part of a movement that elevates afrobeat to new heights,” she added.
She urged stakeholders to continue to work together, by ensuring that the dreams nurtured here would take root and blossom into a future filled with music, collaboration and success.
Mr Harrison Emmanuel, Danteslen from the UK, said the bold vision of Kulikuli Entertainment, as well as the exciting future of afrobeat would continue to captivate hearts around the world.
Emmanuel, who specialised in photography, cinematography, and filmmaking, said Afrobeat born from the soul of Africa, has emerged as a global movement that speaks to the hearts of millions across continents.
“Today, we add a new voice to that movement, a voice that is powerful, fresh, and poised to make waves on the international stage ‘NYcee’.
“NYcee is more than a musician. She is a symbol of perseverance, talent, and authenticity.
“Her journey from the streets of Nigeria to this global stage has been one marked by dedication, resilience, and an unwavering belief in her talent.
“As we all know, the road to success is rarely smooth. There are challenges and setbacks, but the key is to rise stronger and more determined,” he said.
The convener, Nancy Bernard popularly known as NYcee, said she feels so excited and blessed, for people above someone to actually believe in a person that was not up to their standard.
Bernard said that professionally, she had been in the music industry since 2012 through other management.
According to her, being an afrobeat singer would help her to stay glued to her roots, as well as enabling her to influence her society.
”I have known Kulikuli Entertainment for over 10 years now , it is the right network that can work with my personality and bring out the best in me.
”A lot of people do music for different reasons, but as a human activist, I do not just do it for money but to pass messages across to the society,” she added.
Bernard appealed to her fans and well-wishers to always support her in her music career, in order to attain her goals in the industry.(NAN)
Edited by Joseph Edeh
