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The pavilion of the Dangote Group at the ongoing 2024 Kano International Trade Fair has become Mecca of a sort, attracting customers excited to make inquiries and purchases as the year winds down.

Organised by the Kano Chamber of Commerce, Industry, Mines, and Agriculture (KACCIMA), the fair, themed “Non-Oil Export for Economic Prosperity,” aligns closely with Dangote Group’s vision of economic diversification.

A statement from the Branding and Corporate Communications Department of the Dangote Group said the Trade Fair, running from Nov. 23 to Dec. 7, has seen the Dangote pavilion actively engage visitors with designated help desks.

It said: “Nigeria is a powerhouse for non-oil export, but only if it taps into its numerous resources and potentials. At Dangote we have demonstrated this with our huge investments in fertiliser, sugar, salt and cement products spread across several African countries.”

A visit to the stand revealed significant engagement, particularly from distributors and retailers.

Many are taking advantage of the Trade Fair to stock their warehouses in preparation for the upcoming end-of-year festive season, ensuring they are well-equipped to meet the heightened demand.

The company, therefore, urged participants to leverage on the opportunity to visit the company’s pavilion and take advantage of the various products on display.

They include Dangote Cement, Dangote Sugar and Dangote Salt and Dangote Fertiliser.

Minister of Defence Mohammed Abubakar extolled the role of Public Private Partnership in the development of the Nigerian economy.

While visiting the Dangote pavilion at the fair, he told participants that the President Bola Tinubu-led administration recognises the role of the private sector as key.

Badaru reaffirmed Federal Government’s commitment to restoring peace and stability and urged Nigerians to continue supporting the government with prayers while maintaining confidence in the security forces.

He said the security agencies’ unwavering dedication is crucial to sustaining these achievements.

Meanwhile, President of the Chamber, Alhaji Garba Imam commended the Dangote Group for its support and partnership, adding that the company has been consistent in its sponsorship of the annual event.

Speaking to newsmen, the Director General of KACCIMA Alhaji Sabiu Umar Yola said: “The relationship between KACCIMA and Dangote has been very supportive and a great partnership.”

He said the theme for this year was meant to encourage Nigerians to source for other commodities for export instead of crude oil.(NAN)

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Ismail Abdulaziz

Deputy Editor in Chief,
Multimedia, Solutions Journalism & Website.

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