AMVCA returns for 11th edition, 28 categories up for grabs
By Babajide Awoyinfa
The Africa Magic Viewers’ Choice Awards (AMVCA), Africa’s celebration of film and television talent, is set to return for its 11th edition, with 28 categories up for grabs.
Busola Tejumola, Executive Head of Content and Channels, West Africa, at MultiChoice, said this at a news conference on Thursday in Lagos.
According to Tejumola, the AMVCA has become a beacon of excellence.
“Celebrating the vibrancy and diversity of African storytelling, we are excited to once again open the doors for talented creatives across the continent to showcase their remarkable work to the world.
“The 11th edition of the AMVCA will honour excellence across 28 categories, divided into two major segments.
“The non-voting categories, which recognise craft and excellence, will be adjudicated by a panel of prestigious judges.
“These categories focus on the technical and behind-the-scenes aspects of filmmaking that shape the magic seen on screen,” she said.
Busola said that 18 categories would be contested in this segment.
“The remaining 10 categories will be open to public voting, giving fans the opportunity to have their say in who takes home the coveted awards,” she said.
She also noted that this edition has a new category of ‘Best Music Score’, added to the lineup.
She said that the nominee announcements would be made on March 23, across all African Magic channels at 7.00 p.m.
According to her, voting will begin immediately after the broadcast for fans to vote for their favourite nominees on the AMVCA website.
She concluded that the AMVCA activities were scheduled to kick off in May, with the main ceremony on May 10, promising to be a spectacular celebration of African entertainment.
“The event will be broadcast live on Africa Magic channels across the continent, bringing the glitz and glamour of the awards to millions of viewers,” she said.
Also, Femi Odugbemi, Head Judge of the AMVCA, said that the awards remained the most prestigious platform celebrating excellence in African film and television.
“As an industry, we are constantly evolving. The expectations of filmmakers, audiences, and stakeholders continue to rise, and the AMVCA is committed to evolving with them this year, in response to valuable industry insights and our commitment to continual improvement, “he said.
On the new award category, “Best Music Score”, Odugbemi said, “With this category, we celebrate the creative professionals whose artistry brings authentic and lucid experiences to our productions.” (NAN)
Edited by Folasade Adeniran
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