Business experts outline start-up success tips
By Rukayat Moisemhe
Experts have emphasised the importance of team alignment, a high-performance culture, employee engagement, and effective leadership in attracting funding and ensuring business sustainability for entrepreneurs and start-ups.
They made the call at the American Business Council (ABC) Business-for-Business (B4B) Revenue Acceleration Programme on Friday in Lagos.
Mrs Edememe Oladiji-Wusu, Executive Director, Semper Discens Ltd., noted that the growth of Africa rested on the shoulders of entrepreneurs.
She stated the importance of team alignment with an organisation’s goals and the need to reinforce the vision over.
Oladiji-Wusu said that when vision, execution, and culture aligned, business growth becomes an intentional act.
According to her, teams that are aligned, that bring their heads, hearts, and hands to work make scaling possible.
She emphasised the need to foster synergy between sales, marketing, and operations while ensuring that every team member understood that their individual contribution connected to the organisation’s vision.
Oladiji-Wusu said the event aimed at building Small and Medium Enterprises (SMEs) would help drive their alignment process to enhance the scalability of organisations.
“Alignment is not automatic and as leaders, you must actively reinforce it to ensure people see how their role connects to the bigger picture to drive engagement.
“It is important to note that clear communication, goal cascading, and leadership reinforcement are key to staying in sync.
“When you are able to get your team aligned, your customers will be getting the same quality of service, whether or not you are in the organisation.
“Regardless of who the customers are facing, they are getting the same high quality service, because there has been alignment, there is vision clarity, and it is reinforced over and over again,” she said.
Napa Onwusah, Founder, B4B Partners, stressed the importance of ensuring that early stage businesses effectively scale their revenue operation in competitive markets in line with organisational visions and goals.
Onwusah noted that what investors were looking to see in any start-up was traction and ability to scale locally and internationally.
She said once traction and scalability was established companies and venture capitalists would be eager to invest.
She urged entrepreneurs and startups to understand the basics of revenue, the different parts from product to sales and how to motivate and keep a sustainable sales engine.
She advised that business owners in scaling their businesses, also set up and scale their sales engines, stating that a very solid sales engine translates to better revenue generation.
Onwusah noted that the programme partnership with the American Business Council was a very important step to support the operations of businesses and startups in the countries.
“A lot of founders come from the tech background, so they do not have an understanding of sales engines, sales systems or even revenue mechanics.
“For startups, the first thing you need to do is to make sure that you are either being mentored or educated about some of the things people have done before you, so you are not trying to reinvent the wheel.
“The second thing is working with partners like ABC that can provide you with the support you need, either through accelerators or through training or information and lastly, you must implement the knowledge you’re getting,” she said.(NAN)
Edited by Vivian Ihechu
Published By
- Agriculture and Environment Desk Controller/Website Content Manager.
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