Doodle boss seeks Tinubu’s actions to boost Nigeria’s creative economy
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By Priscilla Osaje
Yinka Ade-Aluko, Chief Executive Officer (CEO) of Doodle-Film Hub, has called on President Bola Tinubu to expedite actions on his administration’s Renewed Hope Agenda to boost Nigeria’s creative economy.
Ade-Aluko described education and skill development as the first step towards a thriving creative economy.
He added that the Renewed Hope Agenda provided a strategic framework to galvanise efforts across all the sectors by focusing on projects and programmes tailored to the youth.
“The government can create jobs, stimulate economic activities and enhance the country’s cultural landscape with the following actions to bolster Nigeria’s creative economy.
“The first action is education and skill development, a step towards thriving creative economy by investing on it in establishing specialised institutions and vocational training centres focused on creative disciplines.
“The disciplines such as film, music, fashion, publishing, etc can equip the youth with necessary skills.
“Collaborations among these sectors and with international organisations and experienced professionals can further enrich the curricula, preparing Nigerian talents for a global stage,” the Doodle CEO said.
He added that a robust creative economy funding and financials must be put into consideration in order to achieve a positive result.
“Access to funding remains a crucial barrier for budding creative entrepreneurs. The government should establish grants, low-interest loans, and investment funds targeted at creative businesses, projects and talents.
“Initiatives akin to the Small and Medium Enterprises (SMEs) support programmes can be tailored specifically for creative projects in film, music production, and other areas, empowering young talents to bring their visions to life.
“Promotion of Intellectual Property (IP) rights will strengthen the legal framework surrounding intellectual property rights that is essential to protecting creative works.
“The government can foster an environment where creativity flourishes, by ensuring creators can monetise their innovations without the fear of piracy and infringement.
“Public awareness campaigns and training on intellectual property can further empower creators to safeguard their work,” Doodle CEO said.
According to him, infrastructure development to support the growth of the creative economy and significant investments in infrastructure are required.
“These include building state-of-the-art studios, locally breed/single-screen cinema theatres, art galleries, performance spaces, and co-working hubs that facilitate collaboration among creatives.
“Reliable internet access is crucial for digital artists and software developers, enabling them to reach global audiences.
“Others are promoting the film and music industries because film and music sectors represent the most appealing creative industries for the youth in Nigeria.
“Cultural Festivals and Events organising to showcase Nigerian creativity in music, film, fashion, and arts can attract tourists and stimulate local economies.
“Digital transformation with the digital landscape continually evolving, embracing technology is crucial for the growth of the creative economy among others.”
Ade-Aluko said that creative economy encompassed a wide range of activities, including arts and crafts, design, fashion, film, music, performing arts, publishing, and more.
He said these sectors have unique characteristics and capabilities, adding that when combined, they could contribute significantly to the nation’s GDP.
“In recent years, the global economy has increasingly recognised creativity, intellectual property, and knowledge as vital drivers of growth and innovation.
“This comprehensive strategy not only aims to empower the youth but also to position Nigeria as a clear leader in creative industries such as film and music sectors in which the nation has immense potential.
“As Nigeria embarks on this journey under the Tinubu government’s Renewed Hope Agenda, emphasis on a thriving creative economy can lead to transformative results.
“Investing in education, funding, IP protection, infrastructure, and global collaboration, Nigeria can leverage its rich cultural heritage and youthful population to stimulate significant economic growth.”
The Doodle CEO said the creative economy is indeed a “9ja Sure Bet”, one that promises prosperity, innovation and a brighter future for the nation.
“In the worlds of the youths who embody our creative spirit, let us enable them to turn their stories into assets, dreams into realities, and creativity into an engine for sustainable economic development.
“By focusing on these sectors and implementing the outlined strategies, Nigeria can not only unlock the potential of its creative economy but also create a more vibrant, inclusive, and economically robust future for its youth and the entire nation,” he said. (NAN)(www.nannews.ng)
Edited by Deji Abdulwahab
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