NIPR urges collaboration among information and media bodies to promote national development
By Collins Yakubu-Hammer
The President of the Nigerian Institute of Public Relations (NIPR), Dr Ike Neliaku, has appealed to professional organisations in the communication, information, and marketing sectors to collaborate in advancing national development.
Neliaku made the appeal during the public presentation of the book “Nigeria Media Renaissance: GOCOP Perspectives on Online Publishing”, published by the Guild of Corporate Online Publishers (GOCOP), in Abuja.
He said that the spirit of national development was a common interest among the NIPR, GOCOP, Nigerian Guild of Editors, Advertising Regulatory Council of Nigeria (ARCON) and National Institute of Marketing of Nigeria (NIMN).
According to him, each member organisation offers a unique service that adds value to the nation-building.
“This convergence collaboration is what we preach at NIPR. Like the publisher of Premium Times, Dapo Olorunyomi said in the Foreword of the book, collaboration is the way to go.
“NIPR is concerned about reputation and perception management, GOCOP focuses on online journalism while NIMN is interested about promoting the image of products brand and same applies to other bodies.
“Promotion of the Nigerian brand remains the core objective of these bodies; the intention remains to ensure that the country grows better and remains exemplary among comity of nations in all ramifications,’’ he said.
The NIPR president commended GOCOP for documenting the evolution of online journalism in Nigeria and advocating for self-regulation to combat unethical media practices.
He also urged online publishers to maintain high ethical standards and professionalism.
“In addition, the book underscores the importance of self-regulation as a means of combating unethical practices among media profession.
“Another profound richness of the book is how it explores pertinent historical contexts on selected states in relation to the development of their digital communication and economy,” he added.
In his remarks, the Minister of Information and National Orientation, Alhaji Mohammed Idris, acknowledged the digital media’s broad reach.
Idris, however, warned against the dangers of misinformation, disinformation, and fake news, calling them threats to national peace and democracy.
GOCOP President, Ms Maureen Chigbo, reaffirmed the guild’s commitment to promoting ethical practices in the online media space. (NAN)(www.nannews.ng)
Edited by Abdul Hassan/Kevin Okunzuwa
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