By Collins Yakubu-Hammer
A digital platform, Marketplace Naija has been unveiled to help Nigerians overcome challenges of verification, inconsistent communication and fraud during online trading.
Mr Ifejika Somtochukwu, the platform’s spokesperson, in Abuja, said the new online classified platform was introduced in Nigeria to provide a more structured and reliable approach to buying and selling digitally.
“The platform was created to address challenges Nigerians face when conducting online transactions, including difficulty in verifying sellers, inconsistent communication, and exposure to fraudulent listings.
“It is drawing attention for its practical approach to connecting buyers and sellers across the country.
“The platform, available at www.marketplace.ng, was created to address long-standing challenges Nigerians face when trying to buy or sell everyday items, property, vehicles or services through digital channels.
“Our focus has always been to make everyday trading simpler and safer for Nigerians. People should not have to struggle to find a buyer, verify a seller, or understand what they are paying for.
“Marketplace Naija acts as a digital extension of the markets we all grew up with, but with the transparency that online tools can provide,” he said.
He said the platform allows users to list items, property, vehicles, and services while providing verification tools and reporting mechanisms to flag suspicious activity.
He added that it also incorporates feedback from local communities, aiming to support small traders, artisans, students, and business owners in reaching customers beyond their immediate environment.
Somtochukwu hinted that the platform was developing additional features to help users filter listings, communicate securely with sellers, and complete transactions with greater confidence.
“We are also exploring partnerships with local organisations focused on digital literacy and small business development.
“The platform’s growth has been largely driven by returning users and word-of-mouth referrals, which suggests a strong demand for locally structured solutions in Nigeria’s fast-evolving online commerce landscape.
“The initiative reflects broader trends in Nigeria, where more people are turning to digital channels for everyday transactions, highlighting the need for safer, more reliable platforms,” he said. (NAN)(www.nannews.ng)
Edited by Uche Anunne
