By Rukayat Moisemhe
International Breweries Plc has expanded its presence in Nigeria with the launch of Budweiser Royale, aimed at enhancing the country’s festive season celebrations.
The Managing Director of International Breweries Plc, Carlos Coutiño, stated in Lagos on Wednesday via a communique that the product delivers a smooth yet bold, full‑bodied profile at six per cent Alcohol By Volume (ABV).
Coutiño noted that the launch signaled the start of exclusive Budweiser Royale experiences across the country, giving consumers a chance to enjoy the brand in premium and engaging settings that matched its identity.
He affirmed that the beer was brewed with top-quality ingredients and the world-renowned Budweiser technique, giving consumers above the legal drinking age a rich drinking experience.
“Budweiser Royale reflects our goal to keep pushing the boundaries of what a premium beer can offer as people want depth, flavour, and a product that matches their lifestyle.
“It brings all these elements together in a full-bodied beer with a refined smoothness that speaks to modern taste.
“Its exceptionally smooth taste reflects our commitment to innovation and our deep understanding of evolving consumer preferences in Nigeria,” he said.
Also, Marketing Director, International Breweries Plc, Bamise Oyegbami, affirmed the unique value of the variant.
He noted that consumers in Nigeria knew quality when they saw it and that Budweiser Royale met that standard with ease.
Oyegbami said its six per cent ABV profile gave it strength, while the smooth finish makes it enjoyable.
“It is a beer for people who appreciate richness without losing balance,” he said.
Marketing Manager, International Breweries Plc, Olajumoke Okikiolu, said the newly-launched beer’s message was simply an invitation to rise, step up, celebrate achievement, and carry one’s self with confidence.
Okikiolu noted that every part of the Royale campaign showcased the beer’s spirit with modern and stylish Nigerian stories.
She stated that Nigerians appreciated flavour, quality, and confidence, and Budweiser Royale was created with exactly that in mind.
According to her, the brand is developed around everyday Nigerians who demonstrate ambition and pride in their journey, with Budweiser Royale reflecting that spirit through its bold taste, smooth finish, and clean, intentional design.
She added that the company reaffirmed its commitment to responsible and smart drinking.
“All messaging and activities are strictly for adults aged 18 and above.
“As part of this commitment, International Breweries Plc has a voluntary guidance labelling across its Nigerian portfolio, providing clear messages on moderation, legal drinking age, and health guidance, helping consumers make informed choices and promoting safe, responsible enjoyment,” she said. (NAN)(www.nannews.ng)
Edited by Folasade Adeniran
