Entrepreneurship development key to Nigeria’s healthy economic indices – Publisher
By Rukayat Moisemhe
Mr Tony Monye, Editor-in-Chief, TMBC Business Magazine, has stressed the need for business and entrepreneurship development to reverse Nigeria’s unhealthy economic indices.
Monye made the assertion at the launch of the TMBC Business Magazine on Tuesday in Lagos.
The News Agency of Nigeria (NAN) reports that Monye until recently was the Director, Research & Advocacy, Lagos Chamber of Commerce and Industry (LCCI).
He noted that the economy had been quite challenging, leaving the country without its pride of place as the largest economy in Africa.
Monye, however, stated that the country had committed men and women with the abilities to turn its misfortunes around.
According to him, business and entrepreneurship must grow and with the right life lessons and people focused on exploring opportunities, growth was inevitable.
He described the birth of the TMBC as the actualisation of a dream and also the beginning of addressing economic concern that had habituated for many years.
He added that the magazine had the view of reinforcing entrepreneurship and the need to harness the power of data to drive informed decision making, optimise operations as well as raise fresh and meaningless questions.
“Nothing exemplifies the company’s pure desire to make known their contribution to the Nigerian project, than the birth of the pro business journal.
“TMBC Business would strive to drive business discussions, promote language of business to front burners, making them even more familiar.
“It would explore prospects and strategic information in the numerals across the most critical sectors of the economy monthly,” he said.
Meanwhile, some economic experts, described the birth of the magazine as a critical media input built to fill the gaps on business reporting.
Dr Biodun Adedipe, Chief Consultant, B. Adedipe Associates Ltd., (BAA Consult), said as a business analyst with interest in information, the importance of reliable platforms could not be overstated.
Adedipe emphasised the need for reliable content, with sound intellectual, authoritative and authentic components in the media space.
“These are some of the gaps in the market that TMBC can fill because as a business analyst, I just want a piece that I can pull straight away and make the necessary business decisions.
“It is very important to consider how content is presented with regards to grammar, structure, quality and integrity that is relevant, useful and worth the time and money of any business minded individual.
Dr Anne Odoh, a lecturer at Pan Atlantic University, stressed the importance of harnessing the potential of media platforms – both native and digital for business growth and brand promotion.
Odoh said that organisations must key into those platform models, embracing their tools and technology for real time information, visibility and branding to get information that would facilitate business growth.
“Platforms are essential to facilitate interaction and communication for users, hence it is important that businesses be on platform that promises visibility, right targeting to the right consumers to ensure information is not lost in the sea.
“That is what TMBC promises- both offline and online to ensure that the right information are gotten.
“Traditional channels of information are important and won’t go away and it is important to capture the attention of those that use the traditional media,” she said. (NAN)(www.nannews.ng)
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Edited by Chinyere Joel-Nwokeoma
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