Media experts to harness AI for broadcasting transformation
By Taiye Agbaje
Media experts have converged as part of efforts to revolutionalise the broadcasting industry by harnessing the transformative power of Artificial Intelligence (AI).
The Chief Executive Officer (CEO) of Women Radio 91.7FM, Toun Sonaiya, made this known at an AI Radio Summit organised in Lagos and monitored by the News Agency of Nigeria (NAN) virtually in Abuja.
The summit, titled: “Smart Radio: Leveraging AI for Next-Gen Broadcasting,” also had a sub-theme: “An intersection of AI and Future of Radio Broadcasting in Nigeria.”
The event, which was organised by Women Radio in partnership with Centre for Journalism Innovation and Development (CJID), was also to unveil an AI generated radio host called, “NIMI.”
Sonaiya, while speaking, said the programme was aimed at unlocking the future of radio broadcasting as the experts explore how AI could enhance audience engagement, streamline audio content production and boost operational efficiency through smart editing and data analysis.
“For me, as I reflect on the remarkable progress of Women Radio 91.7FM, I am reminded of my own journey growing up without mobile phones and the internet.
“And I am trilled by the possibilities AI brings. At Women Radio 91.7FM, we have intentionally embraced this new era with our team, not only welcoming new innovation but leading it.
“We are leveraging AI in presentation, voice overs, news editing, content creation and automation.
“We are re-emerging radio to connect with our audience.
“As a pioneer in AI Radio broadcast, our mission is to inspire others into AI skills.
“AI Radio is the future and the future today is now,” she said.
Sonaiya urged media practitioners to embrace AI for sustainable innovation and growth, and to unlock the future of radio broadcasting.
Adedeji Adekunle, the Programmes Director, Nigeria Media Innovation Programme, who spoke virtually, said AI affects the experience of the staff in an organisation and also provides opportunity for business as media entrepreneurs to be enriched.
“If you are a radio or broadcast professionals here or a business owner, you have to consider what AI can do for you,” he said.
Adekunle urged media practitioners to explore various uses of AI and how they affect the experience of their audience.
He, however, called for an internal, organisational AI policy to guide how the practitioners work due to privacy concerns.
“Let’s put together policy that enhances our work and protects the integrity of what we do,” he added.
Stellamaris Okebu, the Business Programme Manager, Microsoft Nigeria and Ghana, enumerated the benefits of AI.
She said AI would help to analyse one’s data and to know who the listeners are, their age group and how to serve them best.
“It can also help you to analyse trending topics on radio
“Generally from a technology perspective, AI basically helps us to enhance our jobs.
“It will help us significantly for the next generation to get job done quickly, easier and to be more efficient,” she said.
Gboyega Akosile, Special Adviser to Lagos State Governor on Media and Publicity, said AI radio summit represented a significant milestone in the industry.
“It brings together passionate individuals and organisations dedicated to pioneering advancements in the world of broadcasting
“Women Radio 91.7FM has demonstrated remarkable commitment to harnessing the power of the artificial intelligence for social impact .
“The introduction of ‘NIMI’ AI, Nigeria’s first AI radio host and interactive virtual assistant, is a clear testament to the limitless potential of AI in enhancing how we engage with our audiences and deliver compelling content.
“‘NIMI’ AI not only represents technological innovation but also serves as role model for what can be achieved when creativity meets technology,” he said.
Akosile said he believed that the summit would delve into important discussion surrounding AI ethics and the opportunities that it presents toward ensuring a more inclusive and more innovative radio industry that prioritises the needs and voices of all community members.
He said Lagos State had invested heavily in a smart city project which is aimed at transforming the entire technology ecosystem from what it is today to what everyone desires.
The governor’s side, who commended Women Radio, said the state was ready to partner with the radio station for a better future and development of the ecosystem.
“Therefore, let us leverage AI boundless potential to transform the landscape of Nigeria radio broadcasting for the better,” he said.
NAN reports that the event was attended by many media professionals, including the CEO of CJID, Mr Dapo Olorunyomi.(NAN)(www.nannews.ng)
Edited by Sadiya Hamza
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