Against the backdrop of China-Africa cooperation moving toward high-quality development and Chinese enterprises accelerating their overseas expansion, Phoenix TV’s international event brand “Phoenix Go Glocal” has officially expanded its service footprint to the African continent, launching the China-Africa industrial international communication project “Discover New Africa”. The project aims to present the real Africa through an objective perspective, build a China-Africa government-business dialogue platform, and provide robust communication and resource support for Chinese enterprises’ overseas expansion. As one of the core contents of the project, the documentary feature series “Discover New Africa” will premiere globally on November 7 across the Phoenix Chinese Channel, Phoenix Hong Kong Channel, European Channel, and North American Channel.
“Discover New Africa” encompasses a diverse suite of media products, including documentary feature series, high-end executive interviews, and global expansion salons. The project team ventures into key African countries and industrial parks to objectively document Chinese enterprises’ local manufacturing, technological applications, and market expansion efforts. Concurrently, the team conducts in-depth interviews with high-level guests—such as heads of Chinese enterprises in Africa, business leaders, and representatives from local African governments and industry bodies—to strengthen corporate voice and brand influence in the region. Beyond the camera, building on successful experiences in Southeast Asia and the Middle East, the project establishes government-business dialogue platforms by hosting global expansion salons to foster closer links between Chinese enterprises and African political and business leaders.
The travel documentary feature series “Discover New Africa” has a total runtime of 26 minutes, breaking conventional perceptions with a fresh perspective as it delves deep into the heart of Tanzania in East Africa. Spanning four core regions—Zanzibar, Arusha, Serengeti, and Dar es Salaam—the lens captures everything from the bustling logistics of island ports to the ecological canvas of the vast grasslands, panoramically recording how Chinese builders are transitioning from single engineering project delivery to long-term operations and local cultural integration. At the intersection of historical tradition and future vision, the series rediscovers a progressive, vibrant, and authentic Africa.
As an important component of the “Discover New Africa” project and the first on-ground event in Africa for “Phoenix Go Glocal”, the “Discover New Africa, Explore New Opportunities” Phoenix Global Development Forum for Enterprises was successfully held in Dar es Salaam, Tanzania on October 3.
H.E. Chen Mingjian, Ambassador Extraordinary and Plenipotentiary of the People’s Republic of China in the United Republic of Tanzania, mentioned in her remarks that in 2025, bilateral trade between China and Tanzania reached USD 11.28 billion, and China’s fully implemented zero-tariff policy is accelerating Chinese enterprises’ investment in local factories and technology transfer in Tanzania. Chinese enterprises have created over 150,000 direct local jobs, with local employees accounting for more than 85%.
Shigeki Komatsubara, Resident Representative of UNDP Tanzania, pointed out that the forum is a vivid manifestation of South-South cooperation yielding tangible results. The deep partnership established over decades between China and Tanzania has brought not only infrastructure and technology transfer, but also set a benchmark for cross-border cooperation and experience sharing.
Prof. Kitila Mkumbo, Minister of State in the President’s Office for Planning and Investment of the United Republic of Tanzania, proposed leveraging Tanzania’s regional market advantages to jointly build the “TAZARA Railway Prosperity Belt”.
In addition, Ambassador Dr. Aziz Mlima, Board Chairman of the Tanzania Investment and Special Economic Zones Authority (TISEZA); Jiang Yuntao, Chairman of the Chinese Enterprises Association (Tanzania); and other representatives from government, business, and academia delivered keynote speeches and in-depth discussions on key issues such as Tanzania Development Vision 2050 (DIRA 2050), technology transfer and local talent development, as well as two-way trade and logistics supply chain upgrading.(End)
Viewing Link for the Documentary Feature Series “Discover New Africa”:
Photo Links: https://pan.baidu.com/s/1zounC8tTsVjdROfieeT6fQ?pwd=744A (Password: 744A)
For inquiries, please contact:
Phoenix TV Public Relations Department:
Zhang Ke
Email: cocoz@phoenixtv.com
Tel: +852 5976 7877 / +86 13802473629
Wang Yicong
Email: ycwang@phoenixtv.com
Tel: +852 5130 0189 / +86 14714337289
Phoenix TV, Fengshows International Marketing Department:
Ye Lingzhen
Email: kiannaylz@phoenixtv.com
Tel: +852 59398057