NEWS AGENCY OF NIGERIA
CAPRIGHTS-VP advocates fair treatment on Child Domestic Workers

CAPRIGHTS-VP advocates fair treatment on Child Domestic Workers

251 total views today

 

 

 

 

 

 

 

 

 

 

 

 

By Kemi Akintokun

 

 

 

The Centre for the Advancement and Protection of the Rights of Vulnerable People (CAPRIGHTS-VP) is advocating for stronger protection of child domestic workers (CDWs) from maltreatment.

 

CAPRIGHTS-VP made the call during a school sensitisation outreach held at Idimu Junior College, Lagos State, with the theme: “Protecting Child Domestic Workers from Maltreatment”.

 

Leading the engagement, Mrs Coker Olufunmilola, the Advocacy Manager for CAPRIGHTS-VP, educated students using Yoruba language.

 

This was in line with the school’s observance of Yoruba-Speaking Day, observed every Wednesday in Lagos State public schools.

 

She taught the students about their five basic rights as children, of which are the right to education, health, safety, family life, and recreation/play.

 

She emphasised that while some child domestic workers received fair treatment from their guardians or employers, many others were deprived of these rights and endured harsh living and working conditions, with limited access to education and healthcare.

 

Coker reminded the students that the Child Rights Law stated that “at all times, the best interest of the child shall be the primary consideration”.

 

She called for collective efforts to protect children serving as house helps (commonly referred to as Omo-Odo).

 

“Every child has the right to education, just like each of you here today.

 

“No child should be deprived of this right, as education is the foundation of a brighter future.

 

“Education helps shape children into responsible adults and plays a major role in reducing the number of dysfunctional families in our society,” she said.

 

As part of the outreach, Programme Coordinator of CAPRIGHTS-VP, Mrs Mercy Joshua,and the Security Protection Officer, Mrs Agatha Chinedu engaged the entire student body in three smaller groups for focused, interactive conversation

 

CAPRIGHTS-VP sensitisation outreach at the Idimu Junior College in Egbeda, Lagos State, with the theme “Protecting Child Domestic Workers from Maltreatment”.

 

During these sessions, some students acknowledged that CDWs were indeed present in their school.

 

They committed to reporting any observed cases of abuse whether among fellow students, within the community, or at home.

 

During the session, a male student, asked, “What about CDWs who are not being maltreated what should we do then?”.

 

The team responded by affirming that CAPRIGHTS-VP and the government were pleased when CDWs were treated with dignity, as that is the right way to treat them.

 

They urged the students to still report if they witness the mistreatment of any CDWs.

 

Students and teachers were encouraged to report any case of child abuse or maltreatment, particularly those involving CDWs, to CAPRIGHTS-VP.

 

The organisation assured that all reports would be handled confidentially and appropriately referred through CAPRIGHTS-VP’s partnerships with government ministries, health institutions, and other NGOs.

 

The CAPRIGHTS-VP team also demonstrated how to call the toll-free helplines 0800 800 8001 or 0800 004 4444 emphasising that these calls were completely free and were set up to remove all financial barriers to reporting.

 

The Principal of the school, Mr Olajide Idowu, expressed deep appreciation to CAPRIGHTS-VP for their consistent commitment and sacrifices in championing the rights of vulnerable children.

 

He encouraged both teachers and students to make use of the toll-free lines to report any case of abuse or rights violations.

 

The News Agency of Nigeria reports that no fewer than 900 students and 20 teachers attended the sensitisation outreach. (NAN)

 

Edited by Vivian Ihechu

 

Agency unveils indigenous medicine products, presents malaria kits to military 

Agency unveils indigenous medicine products, presents malaria kits to military 

325 total views today

 

 

 

 

 

 

 

 

 

By Stellamaris Ashinze

 

The Nigeria Natural Medicine Development Agency (NNMDA) on Tuesday unveiled two natural medicine products and presented malaria prevention kits to military and paramilitary agencies.

 

The Director-General of NNMDA, Prof. Martins Emeje, made the presentation in Lagos to mark the two years anniversary of his administration.

 

In his address, Emeje said that NNMDA had instituted a nationwide initiative to harness the country’s rich biodiversity in the development of natural medicine.

 

Emeje said that in 2024, the Minister of Innovation, Science and Technology, Uche Nnaji, unveiled four products, four tests, solar and solar-inducing foundations of the agency.

 

He said that the other things that were unveiled included products for sickle cell because Nigeria was number one when it came to sickle cell.

 

He also introduced a product for diabetes, immune boosting and anti-aging.

 

“So, as I stand before you on our second year anniversary, we have launched three new products.

 

“We shall not be unveiling them today because none of us is confident to launch them. We want Mr President to launch our products.

 

“So, what are those products? I will mention a few just to give an idea. We have Peptic oxide, one of the biggest pollutants we have in Africa.

 

‘”We have a natural product for Hepatitis B ready in our lab. It is also one of the biggest pollutants that we have in Africa”.

 

According to him, NNMDA has applied nanotechnology to develop some products, of which one of them is diarrhea, a child killer disease.

 

Emeje said that the agency used nanotechnology to develop an antidiarrheal product that won an award when its scientists went on a national scientific conference to make their presentation.

 

The director-general said that a lot of its programmes had gone through scientific evolution, proven in terms of safety, in terms of efficacy, and in terms of stability.

 

‘’Now, this agency is not new. This agency has existed since 1997. It is a turnabout agency in terms of productivity and in terms of access.

 

He said that the agency had identified 9,000 electoral wards across the country’s 774 local governments, where it would engage traditional medical practitioners and communities to document and develop natural medicine products.

 

Emeje emphasised the need for the private sector to partner with the agency to drive research and development in the country.

 

He noted that Nigeria’s economic development depended on its ability to harness its natural resources and develop its own solutions to its problems.

 

The d-g also called on Nigerians to take pride in their cultural heritage and traditional medicine.

 

According to him, the agency is working to promote the country’s natural medicine industry while ensuring that products meet international standards.

 

He announced that the agency developed a national database of traditional medical practitioners and products, which would facilitate access to these services and products across the country.

 

He expressed gratitude to the National Assembly for its support and the media for its role in promoting the agency’s work.

 

Emeje said that the agency would continue to work toward improving the lives of Nigerians through natural medicine development.

 

In a goodwill message, the Commissioner of Police, Lagos State, Moshood Jimoh, congratulated the d-g on his second year anniversary.

 

Jimoh, who was represented by Dr Bose Salami, ACP, said that NNMDA’s d-g had shown dedication to promoting and developing natural medicine which had significantly impacted public health.

 

“Your research, community engagement, and advocacy have helped lay the foundation for a healthier and more self-reliant nation.

 

“On this milestone, I commend your achievements and encourage you to continue your vital work with commitment and integrity.

 

“May this anniversary mark the beginning of even greater accomplishments. God bless NNMDA, and God bless Nigeria.”

 

Also, Col. Samson Idowu, Commander, 81 Division Medical Services and Hospital, was represented by Maj.-Gen F.U. Mijinyawa.

 

Mijinyawa said: “Your passion is evident, and I must say, it’s inspiring. It takes visionary leadership to position an agency like this for long-term impact’’.

 

“Over the next few years, it is believed that all will see the full potential of this agency.

 

“As a public health physician and a representative of the Nigerian Army’s 81 Division, I commend your commitment.

 

“Our military medical corps will continue to collaborate and support your goals where necessary’’.

 

He commended the way NNMDA had integrated traditional knowledge into scientific research,

 

He said that some of the military psychiatrists had observed the calming effects of traditional remedies, and it was good to see the area receiving serious attention and validation.

 

Mijinyawa, however, urged NNMDA to keep pushing boundaries and raising awareness.

 

“You are helping redefine the healthcare narrative in Nigeria, and we stand with you.”

 

In his remarks, the representative of the Comptroller of Immigration Service, B.A. Lawson, S.I. Bikini-Rossi, said it was encouraging that the agency had identified national health challenges and was proactively working on solutions.

 

According to him, malaria, for instance, is often taken for granted in our society and it’s seriousness overlooked until someone close to one is severely affected.

 

“What you are doing here, treating malaria not just as a medical issue but as a national concern, is praiseworthy.

 

“I encourage you to expand your scope to include other critical health areas such as maternal mortality, neonatal care, HIV, and more.

 

“Our people are suffering quietly, and they need solutions rooted in both science and cultural relevance.

 

“Personally, I recently lost a child due to a pregnancy-related complication, and it opened my eyes to how much work still needs to be done in our healthcare system.

 

In his welcome address, the Chairman, Local Organising Committee, Mr Samuel Bibinu, a Pharmacist, said that Emeje has done well in his two years as NNMDA’s D-G.

 

“It is believed that this is one of the best in Africa and the world, the global health platform is awaiting for Nigeria to emerge.

 

“It is in the light of this, that we all gathered here today to celebrate the achievement in these two years of giant stride,” he said.

 

The News Agency of Nigeria reports that the highlight of the event was the distribution of free Malaria Kit to visitors. (NAN)

 

Edited by Vivian Ihechu

Coronation Bank posts strong 2024 growth

Coronation Bank posts strong 2024 growth

390 total views today

 

By Taiye Olayemi

 

 

Coronation Merchant Bank increased its gross earnings by 58 per cent year-on-year, reaching ₦97.1 billion in 2024.

 

 

 

This marks a rise from ₦61.58 billion recorded in 2023.

 

 

 

At the 10th Annual General Meeting in Lagos on Tuesday, Chairman, Mr Babatunde Folawiyo, confirmed a 303 per cent growth in profit after tax.

 

 

 

Profit after tax rose from ₦3.2 billion in 2023 to ₦12.9 billion in 2024, showcasing strong performance.

 

 

 

Folawiyo added that profit before tax climbed to ₦13.4 billion, a 285 per cent increase from ₦3.4 billion in 2023.

 

 

 

He noted shareholders’ funds grew to ₦45.8 billion, with return on average equity nearly doubling by 19 per cent.

 

 

 

Total assets expanded to ₦558.6 billion in 2024, up from ₦524.5 billion the previous year.

 

 

 

Customer deposits rose to ₦187.4 billion, while total risk assets declined to ₦136.6 billion from ₦166.2 billion.

 

 

 

“At Coronation, we are building an enduring institution founded on sound governance and clear purpose.

 

 

 

“As we mark our tenth anniversary, we celebrate a decade of growth and look ahead with renewed focus.

 

 

 

“We are committed to sustainable finance, innovation, and partnerships that drive broad-scale development.

 

 

 

“Our performance affirms our direction. We are reshaping merchant banking and influencing markets across Africa,” Folawiyo said.

 

 

 

He said 2024 was a landmark year, as the Bank launched Public Sector, Financial Institutions, and Affluent Banking verticals.

 

 

 

These new verticals aim to deepen client engagement and expand sector-specific coverage.

 

 

 

The Bank also secured a strong position in Equity Capital Markets, advising four of Nigeria’s top seven banks.

 

 

 

This aligns with the Central Bank’s recapitalisation directive, strengthening Coronation’s strategic relevance.

 

 

 

Acting Managing Director, Mr Paul Abiagam said 2024 marked an inflection point for the Bank.

 

 

 

“Amid economic reform and regulatory shifts, we delivered triple-digit earnings growth and exceeded internal performance benchmarks.

 

 

 

“Our ambition remains clear — we aim to be Nigeria’s most respected merchant bank on the continent.

 

 

 

“We are focused on unlocking value, earning trust, and delivering consistent, sustainable returns,” Abiagam added.

 

 

 

According to him, looking ahead, Coronation Merchant Bank will prioritise sustainable profitability, client engagement, and digital innovation.

 

 

 

He said these priorities would shape long-term growth, enhance brand value, and set new industry standards.

 

 

 

The AGM also celebrated the Bank’s decade of institutional resilience and transformation. (NAN)

 

Edited by Kamal Tayo Oropo

Chiderije Mbah wins as one-day MD Wema Bank, receives salary

Chiderije Mbah wins as one-day MD Wema Bank, receives salary

457 total views today

 

By Taiye Olayemi

12-year-old boy, Master Chiderije Mbah, winner of the Wema Bank One-Day Managing Director/ Chief Executive Officer (MD/CEO) Initiative, took over the reins of Wema Bank Plc on Tuesday, in commemoration of Children’s Day.

 

The initiative is a celebration of potential, leadership and the boundless possibilities of the next generation, which saw dozens of entries from aspiring child leaders.

 

Speaking during the celebration, the Mnanaging Director of the bank, Mr Moruf Oseni, said that the initiative was created to spotlight young talents and inspire leadership ambition in children across Nigeria.

 

Oseni also commended the young leader’s courage and foresight.

 

Demonstrating a commitment to rewarding talent, Oseni noted that he would be donating his one-day salary for May 27 to Chiderije, recognising the young leader’s responsibility and effort.

 

“The Wema way is ‘work hard, reward hard,’ and as MD/CEO for today, Chiderije will experience it firsthand,” he said.

 

The managing director highlighted Wema bank’s commitment to life-long empowerment, captured in the bank’s enduring creed, “With You, All The Way.”

 

He reaffirmed the bank’s belief that empowering children today lays the foundation for a better Nigeria, and a more inclusive, visionary financial sector.

 

“Every great man, woman, or even institution was once a child.

 

“If we are truly committed to shaping the future, we must start by empowering children today.

 

“This is why Children’s Day is important to Wema Bank as a celebration and a serious leadership development opportunity,” he said.

 

Participants were asked to submit video pitches detailing their ideal role in the bank and why they believed they deserved the opportunity.

 

Mbah’s submission stood out for its eloquence, clarity of vision, and passion for leadership, earning him the prestigious honour of leading Nigeria’s oldest indigenous, Wema Bank, for a day.

 

On the morning of his takeover, Mbah arrived at the bank’s head office in Lagos to a purple carpet reception and a warm welcome by top executives.

 

From meeting with key management members to making real-time executive decisions, he was given full exposure to the demands and responsibilities of a CEO.

 

Mbah’s bold debut was followed by a deeply symbolic moment, the official handover of the MD/CEO insignia from Oseni.

 

Mbah’s first act as MD/CEO was to announce four new special rewards aimed at empowering Nigeria’s youth.

 

The rewards for children and teenagers are free ALAT Xplore Personalised Debit Cards for all teenagers between May 27 to June 30.

 

Also, N2,000 cashback for every new Royal Kiddies Account (ages 0–12) opened from May 27 to June 30.

 

An extra one per cent interest rate on all balances in existing and new Royal Kiddies and ALAT Xplore accounts between May 27 to June 30, and free 1GB of data for teens who register on the ALAT Xplore app from May 27 to June 30.

 

Mbah said, “I am very grateful to Wema Bank for trusting me with this great opportunity.

 

“I have had the best day experiencing Wema Bank from within as the one-day MD/CEO for Children’s Day, and I wanted more children to enjoy like I have.

 

“So, to make this occasion even more special, I decided to commission some special rewards.

 

“And I’m happy to launch these special rewards to help more children and teenagers like me save, learn, and grow their dreams through Wema Bank.” (NAN)

Edited by Olawunmi Ashafa

Lagos Govt. marks Children’s Day with vocational, cultural training for pupils

Lagos Govt. marks Children’s Day with vocational, cultural training for pupils

218 total views today

 

By Joan Odafe

The Lagos State Government, through its Ministry of Tourism, Arts and Culture, on Tuesday marked Children’s Day with a line-up of vocational and cultural activities aimed at practical skills and values in children.

 

The News Agency of Nigeria (NAN) reports that the event drew thousands of children from various schools and communities across the state.

 

The event, which was held at the John Randle Centre for Yoruba Culture and History, was not only focused on entertainment but also skills acquisition and cultural awareness.

 

Some of the vocational classes included photography, painting, shoemaking, candle making, tie and dye.

 

 

The Special Adviser to the Governor on Tourism, Arts and Culture, Mr Idris Aregbe, said the programme was not only aimed at celebrating the children.

 

Aregbe said the event was also to expose the children to meaningful learning activities that reinforce Nigerian values.

 

“They are very key to nation building; they determine the future, determine the next kind of generation that we’re raising.

 

“We’re not only trying to make them happy; we’re trying to engage them; encourage them and most importantly; refine them; let them be able to get some lessons,” he said.

 

 

Aregbe said it was also an avenue to emphasise cultural values and instill the respect of values and tradition in the children.

 

He noted that in spite of the fun activities the children were participating in, they would also leave with an added skill.

 

“We need to begin to promote family entertainment to make sure that the children are well taken care of and we’re not leaving them behind in whatever we’re doing.

 

“We need to start promoting what truly helps us move this nation forward,” he said.

 

Aregbe pledged the state’s support in giving more attention to adding values to children and communities.

 

He urged various institutions to partner with the state to ensure that the right path is created for children.

 

 

One of the guests at the event, Mrs Oreva Taiwo, expressed joy that the children did not just have fun alone but were also given a platform to discover their talents and learn practical skills.

 

Taiwo, who is also a Director at Little Miss and Master Lagos, said the skills the children learned could shape their futures, and also be beneficial to the society.

 

“These skills will make them understand that success doesn’t only come from wealth but from the little things they can do with their hands and minds.

 

“It’s important that our children believe in themselves. Regardless of their circumstances, they should be able to express their talents in public and not feel timid,” she said.

 

 

One of the participants in the photography class, Maleek Imam, said he learned how to take shots for social media using both a camera and phone, and also how to position someone for better pictures.

 

“We were also told that we shouldn’t back the sun while taking pictures so you can get better pictures,” Imam said. (NAN)

Edited by Folasade Adeniran

 

 

FG, Borno collaborating to curb insurgency – Zulum   

FG, Borno collaborating to curb insurgency – Zulum  

229 total views today

 

 

 

 

 

By Salif Atojoko

 

Prof. Babagana Zulum, the Governor of Borno, on Monday said his administration was collaborating with the Federal Government to combat insurgency in the state.

 

Zulum said this while briefing State House Correspondents after a meeting with President Bola Tinubu at the Presidential Villa, Abuja.

 

“We made a plea to the federal government, and I believe within the last couple of days, the Nigerian Armed Forces have taken certain decisions that will curtail the insurgency.

 

“Some plans are underway by the federal government, especially the establishment of forest guards. That will be a game-changer.

 

“The president has given me assurance that they will do everything to control the situation, and I believe the federal government will do something,” said the governor.

 

Zulum said he would not relent in his effort to strengthen the resilience of communities and get volunteers to complement the efforts of the Nigerian Armed Forces.

 

“A few days ago I made a call that no local government shall be allowed to be taken over by Boko Haram or ISWAP members.

 

“So, I’m calling on the Nigerian Armed Forces, the civilian authorities, and all those that are concerned to rise up to the occasion and defend our local government areas.

 

“I believe with the support of the Armed Forces, we will not leave a single local government to fall into the hands of the insurgents,” said Zulum. (NAN)

 

Edited by Isaac Ukpoju

Tinubu reaffirms commitment to protecting rights, dreams of children

Tinubu reaffirms commitment to protecting rights, dreams of children

201 total views today

 

 

 

 

By Salif Atojoko

 

President Bola Tinubu has reaffirmed his commitment to protecting the rights, dreams and futures of every Nigerian child.

 

Tinubu made the pledge in a message to mark the 2025 National Children’s Day.

 

“Across every school, community, and home in Nigeria today, you are the most precious part of our national fabric, the heartbeat of our nation’s future, and the custodians of tomorrow’s promise, innovation, and leadership.

 

“I, therefore, reaffirm today our constitutional, moral, and intergenerational duty and commitment to safeguard every Nigerian child, protect his rights, and nurture his dreams,” he said.

 

According to Tinubu, this year’s theme, “Stand Up, Speak Up: Building a Bullying-Free Generation,” could not have been more timely as it speaks directly to the culture the country is building.

 

“A culture where every child feels safe, respected, and heard, both in physical spaces and digital communities. Just to be clear, violence, bullying, and neglect have no place in the Nigeria of today,” said the President.

 

He said globally, more than 1 in 3 children experienced bullying regularly, and that in Nigeria, studies estimated that up to 65 per cent of school-age children had experienced some form of physical, psychological, or social aggression.

 

“This is unacceptable. A child who learns in fear cannot learn well. A child who grows in fear cannot grow right.

 

“My fellow Nigerians and our dear children, we prioritise child protection under the Renewed Hope Agenda. This includes the full implementation of Nigeria’s National Plan of Action on Ending Violence Against Children (2024–2030), which I recently launched.

 

“The plan provides a comprehensive roadmap to prevent abuse, prosecute perpetrators, and support victims, backed by robust financing and multi-sectoral coordination,” said Tinubu.

 

He said his administration was further taking decisive steps to prevent, detect, and respond to all forms of violence against children.

 

“As a government, we have initiated a comprehensive review of the Child Rights Act (2003) and the Violence Against Persons (Prohibition) Act (2015) to expand the scope of protection, strengthen their provisions, close implementation gaps, and ensure nationwide enforcement.

 

“We are also leveraging the Cybercrime Act, which is in full force, to protect children from cyberbullying, exploitation, and abuse.

 

“I am pleased to note that 36 states have domesticated the Child Rights Act, thus reflecting our collective resolve to protect and provide for the welfare of children,” continued Tinubu.

 

However, he said the laws alone would not be sufficient to protect children, saying that a holistic approach where parents, teachers, caregivers, faith leaders, lawmakers, and citizens must take ownership was required.

 

“We are investing in other focused national systems for child protection, such as the Child Protection Information Management System (CPIMS), which is being scaled up to track and respond to cases in real-time.

 

“The Ministry of Women’s Affairs is strengthening community-based child protection mechanisms, training frontline responders, and leading nationwide awareness campaigns to end harmful traditional practices.

 

“Additionally, and in alignment with the Renewed Hope Agenda, we are committed to implementing proactive measures to strengthen existing efforts to support families and communities, including developing a robust institutional framework focused exclusively on Child Protection and Development.

 

“This will ensure greater accountability in safeguarding the rights and well-being of every Nigerian child,” the President assured.

 

He called on all partners, stakeholders, and duty-bearers to sustain and deepen collective efforts, and that child rights must be embedded in all budgets, plans and policies.

 

“Let today mark a renewed movement to build a Nigeria where no child suffers in silence, no child is left behind, and every child grows in dignity, peace and love,” the President stated. (NAN) (www.nannews.ng)

 

Edited by Sadiya Hamza

We’ll deliver Anambra to APC, vows Ukachukwu

We’ll deliver Anambra to APC, vows Ukachukwu

190 total views today

 

 

By Salif Atojoko

 

Prince Nicholas Ukachukwu, the Gubernatorial Candidate of the All Progressives Congress (APC) in the Anambra Governorship election to be held on Nov. 8, has vowed to deliver the state to the APC.

 

Ukachukwu made the pledge while addressing State House Correspondents, after the presentation of the APC flag to him and Sen. Uche Ekwunife, Deputy Gubernatorial Candidate, by President Bola Tinubu at the Presidential Villa, on Monday.

 

Ukachukwu said the President charged him and his running mate to bring the state to the centre.

 

“He has given us a charge to go and bring Anambra to the centre, and that’s what we’re going to do. Anambra cannot continue to be a one-party system.

 

”The President was in Anambra recently and saw how ready and how charged the party people are in Anambra. He was happy about the turnout of the people that came out to receive him.”

 

Ukachukwu said he was confident that the APC would triumph in the gubernatorial election because he and his running mate were the ones that made APGA strong.

 

“I was a former senatorial candidate of APGA. I left APGA with all my supporters to join APC. The Labour Party, the YPP and other political parties have joined us in the journey.

 

“We have over 80 groups that are lining up to join us. This makes APC to be bigger. It means nothing is left of APGA in the state.

 

“It’s not the first time an incumbent will be losing an election; it happened in Zamfara, in Imo and other places. Even in Anambra too, so it’s not new to us in Anambra,” he said. (NAN) (www.nannews.ng)

 

Edited by Ismail Abdulaziz

Katsina NASS members back Radda for second term

Katsina NASS members back Radda for second term

268 total views today

 

By Salif Atojoko

 

Lawmakers from Katsina State at the National Assembly have endorsed Gov. Umar Radda for a second term in office.

 

The endorsement, made under the platform of the All Progressives Congress (APC), comes ahead of the 2027 general elections.

 

Hon. Sada Soli, representing Jibia and Kaita Federal Constituency, made the announcement at a news conference in Abuja on Friday, on behalf of his colleagues in the House of Representatives.

 

He emphasised that the decision to support Radda was a collective one, stemming from their assessment of his performance and the widespread support expressed by their constituents across Katsina State.

 

He lauded Radda’s leadership, describing it as both purposeful and inclusive.

 

Soli highlighted Rada administration’s progress in tackling insecurity, implementing education reforms, boosting agriculture, promoting enterprise and engaging communities on peaceful coexistence.

 

According to him, the efforts had set Katsina State on a clear path toward sustainable development and prosperity.

 

The lawmakers pledged their loyalty and support to the governor’s re-election bid, urging all well-meaning citizens of Katsina State to unite behind the movement for continuity and progress. (NAN)

Edited by Joe Idika

 

 

AFRIFF unveils plans to elevate African content market globally

AFRIFF unveils plans to elevate African content market globally

332 total views today

 

By Joan Odafe

The Africa International Film Festival (AFRIFF) has laid out a strategic roadmap for its upcoming film market, established to reposition the continent as a major player in the global content economy.

 

The market, AFRIFF Film and Content Market (AFCM), is expected to feature curated showcases of African and international content, connect creators with financiers and partners, and encourage global collaboration.

 

The Founder of AFRIFF, Ms Chioma Ude, disclosed this in a statement on Friday in Lagos.

 

According to Ude, the industry is going through a phase where a film and content market can significantly affect the nation’s industry in several ways.

 

She said the film and content market could attract both improved quality and cultural benefits to the film industry.

 

“A film and content market is the economic pulse of the industry.

 

“It’s where scripts are pitched for consideration, where films are funded, bought and sold.

 

“A film and content market attracts larger investments from global film-making companies and streaming services, leading to higher revenue and growth,” she said.

 

Ude said the festival would begin with training and educating the industry professionals about expectations and benefits of a film market before it actually takes off.

 

She said the deliverables expected from AFRIFF included bringing buyers streaming platforms, sellers, countries, and brands interested in films to be part of pitching sessions and panels.

 

“Also, television stations locally and globally interested in African cinema and TV stations that want to buy foreign content.

 

“The content market will bring together investors and investment companies that are interested in the country,” she said.

 

She said AFRIFF also planned to introduce a technology focused component with the inclusion of artificial intelligence companies.

 

The News Agency of Nigeria (NAN) reports that the Federal Ministry of Art, Culture, Tourism and the Creative Economy recently signed a Memorandum of Understanding (MoU) with AFRIFF to establish AFCM.

 

The MoU, which was signed on the sidelines of the Cannes Film Festival, marked a significant milestone in the country’s efforts to transform its creative economy into a vehicle for international engagement and tourism development.

 

The market is expected to debut at AFRIFF 2025. (NAN)

 

Edited by Folasade Adeniran

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