By Taiye Olayemi
The Creative Intelligence Group (CI Group), a media and content consultancy firm, says it is reshaping the landscape of public relations in Nigeria by combining extensive experience with innovative strategies.

Its Group Chief Executive Officer, Mr Femi Odewunmi, told the News Agency of Nigeria (NAN) on Wednesday in Lagos.

He said that the firm aims to provide tailored services to organisations, emphasising reputation management, awareness enhancement and fostering meaningful connections.

“CI-PR is leveraging CI Group’s robust capabilities, CI-PR will deliver strategic solutions that encompass media relations, digital engagement, and content creation, all tailored to align with clients’ business development and lead generation goals,” he said.

He underscored the role of media strategy and public relations in organisational growth.

Odewunmi explained, “At CI Group, we excel in pinpointing the most effective ways to influence the stakeholders crucial to our clients.

“With the introduction of CI-PR, we are enhancing our ability to help organisations grow and safeguard their reputations.

“Our goal is to ensure they are seen positively, address relevant issues, and attract new opportunities.”

Odewunmi said that CI-PR extends CI Group’s core strengths into comprehensive media relations solutions that not only establish client thought leadership and build trust but also secure strategic media placements to elevate organisational profiles.

“Additional offerings now include media sentiment monitoring and predictive analysis to better anticipate market trends and public reactions, ensuring our clients are always a step ahead in their public relations strategies,” he said. (NAN)

Edited by Olawunmi Ashafa

By Grace Alegba

The Nigeria Business and Disability Network (NBDN) says it plans to launch an app designed to connect People With Disabilities (PWD) with potential employers.

Omobolanle Victor-Laniyan, Chairperson of NBDN and Head of Sustainability at Access Corporation, unveiled this initiative during the NBDN 2024 Annual Diversity and Inclusion Conference held on Wednesday in Lagos.

The conference, hosted by Access Bank, centered around the theme, “Disability Inclusion in Corporate Sustainability”.

It aimed to address the challenges faced by PWDs in accessing employment opportunities.

Victor-Laniyan emphasised the importance of creating a safe and inclusive space for PWDs, stating that the app would alleviate the hardships and discrimination they often encounter during job searches.

“The app will serve as a platform for PWDs to access job opportunities and receive guidance on CV writing and other necessary skills,” she explained.

She further highlighted that the app would enable employers to post job vacancies and search for potential candidates, facilitating a seamless connection between PWDs and employers.

While the launch date of the app is pending due to ongoing partnerships, Victor-Laniyan reassured attendees of NBDN’s commitment to advocating the rights of PWDs despite challenges in data collection.

In her opening speech, Victor-Laniyan underscored the need for increased employment opportunities for PWDs and urged corporates to integrate them into suitable roles based on qualifications.

The conference featured panel discussions and keynote addresses from industry experts, including Dr James Lalu from the National Commission for Persons with Disabilities, Ms Adenike Oyetunde from the Lagos State Office for Disability Affairs (LASODA).

Others were Dr Toyin Adeyemi from Save the Children International, and Dr Joy Shuaibu from Sightsavers Nigeria. (NAN)

Edited by Olawunmi Ashafa

Traditional institutions have more potential for conflict resolution than conventional agencies, considering their proximity to the people and their veneration in the society.

The Etsu Nupe, Alhaji Yahaya Abubakar, made the assertion on Wednesday in Lagos.

The Etsu Nupe, also the Chairman, Niger State Council of Traditional Rulers, delivered a lecture on the theme, “Traditional Authority and National Integration in Nigeria”.

The lecture was organised by the Nigerian Institute of International Affairs (NIIA) with the aim of generating national discourse on the relevance of traditional institutions.

Abubakar said that traditional institutions understood the basic problems confronting their peoples and societies, culturally, religiously and emotionally.

He said that the expertise of traditional rulers as peacemakers and socio-cultural bridge builders should be maximally exploited to bring greater value and understanding among the different peoples of Nigeria.

The royal father emphasised the significance of traditional institutions for the overall development of Nigeria.

He said that traditional institutions had deep-rooted attachments to local communities and had the abilities to influence public acceptance of initiatives.

He said this was in addition to their established roles as custodians of cultural values.

According to the Etsu Nupe, traditional institutions prioritised communal interests vital for re-establishing peaceful societies.

He noted that traditional institutions encompassed traditional rulers, traditional title holders, religious leaders and community elders.

“Most significantly, their permanent residency and intimate familiarity with local environments makes them ideal for effective community surveillance and security management as well as local experts in conflict resolution.

The royal father called on the National Assembly to rethink its review of the constitution along the debates of restructuring governance, devolution of powers and the complex interplay between traditional institutions and the federal political system in Nigeria’s multi-ethnic democracy.

According to him, amid growing insecurity, ethnic tensions and perceived declining national cohesion, advocating a formalised constitutional advisory role is seeking to leverage centuries-old indigenous governance structures to tackle modern challenges.

“The system of local leadership was entrenched long before colonialism. Modernism brought about eroding of this cherished system, and modern governments are reluctant to re-integrate it into modern governance.

“Therefore, it is imperative that the reluctance to accord the traditional institutions the authority to serve in matters affecting religion, culture, security and conflict resolution may need to be reconsidered.

“Also, the tacit advisory roles that the traditional rulers and religious leaders play today would need to be formalised.

“They are already serving as consultants on a variety of issues including security and conflict resolution,” Abubakar said.

Abubakar, also Chairman, Coordinating Committee of National Council of Traditional Rulers of Nigeria, said that the council’s vision for and commitment to security, peace and welfare of citizens transcended Nigeria.

He added that the council’s experiences in peacebuilding were centuries-old.

He said that traditional institutions were the bedrock of the success of any government.

According to him, this is because the traditional institution is an enduring cultural heritage of the people and a system through which they govern themselves.

Prof. Eghosa Osaghae, Director-General of NIIA, said that questions were being asked about traditional institutions in Nigeria.

“Almost everyone agrees that if we are looking for the anchor that will help us solve many of the problems and mobilise national support especially in the security sector, the place to look at is the traditional institution.

“I am sure that the contributions from the NIIA will help in the resolution of a national quest and the emergencies that confront our nation today,” Osaghae said.

The Chairman of the occasion, Prince Adewole Adebayo, said that the existence of traditional institutions should be taken advantage of, because solutions to national problems were situated there.

“The people of Nigeria don’t care much about the form of government but about justice, and traditional institutions are instruments of justice.

“Even in diplomacy, traditional institutions are soft power. Our traditional institutions are soft institutions and have the dignity of our society,” he said. (NAN)

Edited by Ijeoma Popoola