NEWS AGENCY OF NIGERIA

Seplat Energy declares $951.8m revenue in 2022

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By Olawunmi Ashafa
Mr Basil Omiyi, the Chairman of Board, Seplat Energy, said the company’s total revenue rose by 29.8 per cent to $951.8 million as at financial year ended Dec. 31, 2022.
Omoyi said this during his address  at the company’s 10th Annual General Meeting (AGM) held virtually on Wednesday with shareholders, regulators, company directors, and the media.
He also said that the profit before tax rose by 15.3 per cent to $204.4 million during the period under review.
The News Agency of Nigeria (NAN) reports that Seplat Energy Plc, a Nigerian independent energy company is listed on the Nigerian Exchange Ltd. (NGX) and the London Stock Exchange (LSE).
The Seplat Energy Board recommended a special dividend of U.S. five cents per share to be paid to shareholders, in addition to the final quarterly dividend of US 2.5 cents per share.
This brings total dividend for the year to US 15 cents per share.
The shareholders at the meeting approved the dividend payout, which will be made on or around May 16 to shareholders whose names appear in the company’s Register at the close of business on April 18.
Omiyi said the company’s oil business started the year on a strong footing, with working interest production of 29,078 barrels of oil per day (bopd) and 30,338bopd in Q1-2022 and Q2-2022 respectively.
He added that: “However, in the third quarter, production was impacted negatively by evacuation problems at the Forcados Oil Terminal (FOT), not being available for a period.
“Thankfully, the much-delayed launch of the Amukpe-Escravos Pipeline (AEP) provided some relief as we were able to flow c.10,100bopd (working interest production) during the period.
“The AEP is now a major export route for our largest assets at OMLs 4, 38 and 41. As a result, our reliance on the Trans Forcados Pipeline and FOT is significantly lower, reducing risks of downtime while providing a solid base for stronger export volumes and revenues.”
Omiyi said that the company’s gas business remained strong through the year, as progress was made with the construction of the ANOH Gas Processing Plant.
The Seplat chairman, however, said that the plant awaited  the completion of third-party infrastructure before it could commence operations, projected for the final quarter of 2023.
“The positive impact of renegotiated Gas Sales Agreements (GSAs) in H2-2022 provided healthy support for revenue growth and profitability and we continue to focus on increasing capacity utilisation at our Oben Gas Processing Plant,” he added.
Over the past 12 months, Omiyi said the company had taken significant steps toward fulfilling its new purpose and vision with regards to energy transition, and was scaling up its  midstream gas business.
He added that this would help to increase the amount of natural gas supplied toward powering Nigeria’s electricity grid, thereby displacing diesel use in power generation.
According to him, the company’s new energy business has been tasked with developing power and renewable energy.
Omiyi said, “At the same time, we have strengthened our approach to understanding and evaluating climate risk, which we have re-designated as a key risk to our business.
“We have adopted a new Board-approved Climate Change Policy and have advanced a major component of our decarbonisation strategy.
“This eliminates routine flaring by the end of 2024 through our Flares Out initiative, which is six years ahead of Nigerian regulatory requirements and the World Bank’s initiative to achieve Zero Routine Flaring by 2030.
“These steps form part of a transition plan that will align our business strategy with the overarching goal of the Paris Agreement to limit mean global temperature rise to well below 2°C and contribute to supporting Nigeria’s pathway to achieving carbon neutrality by 2060.
“This plan is subject to evaluation, approval and oversight of our Board and Management teams and is underpinned by actionable, specific initiatives for decarbonising our operations and increasing the overall sustainability of our business model.”
The chairman also said that the company had published its first Climate Risk and Resilience Report, which is a separate and comprehensive document that outlines its approach to climate change risk.
Reacting to the  comment, a shareholder, Mr Patrick Ajudua, said: “I want to commend the company for the special dividend of 5 cents, in addition to the final dividend of 2.5 cents, bringing the total to 15 cents.
“We are, indeed, very grateful and we appreciate the board for being consistent in dividend payment and ensuring a generous reward to the shareholders at a very difficult time, when most companies are even finding it difficult to maintain profitability.”
Mr Matthew Akinlade, President, Noble Shareholders Solidarity Association, commended the Board and management of Seplat for a good performance.
“In spite of the challenges of year 2022, you were able to raise revenue by about 38 per cent and cost of sales at just 18 per cent, which shows an effective management of the company’s cost,” he said.
Also, speaking at the meeting,  Chief Operating Officer, Seplat Energy, Mr Samson Ezugworie, said the company was exploring  ways to become a leading supplier of lower[1]carbon and renewable energy.
“We are exploring ways to expand into these new and exciting markets.
“The first and most obvious option is to provide more gas for Nigeria’s power sector, to reduce the country’s reliance on imported diesel fuel, which is highly carbon intensive and a drain on the nation’s wealth.
“We will also look at hybrid systems where we install solar or other renewable technology alongside gas, which will provide baseload power at all times.” (NAN)(www.nannews.ng)
Edited by Folasade Adeniran

Glovo expands frontier in Nigeria with second digital supermarket

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By Rukayat Moisemhe

Glovo, a multi-category digital application, has expanded its operations in Nigeria with the opening of a second digital Micro-Fulfillment Centre (MFC) for improved service delivery and better customer satisfaction.

Glovo’s Chief Executive Officer (CEO), Mr Oscar Pierre, said this at the innauguration of the centre at MFC in Yaba on Tuesday.

Pierre said that the move would enable the company to deliver more value-adding and premium services, especially to shape the future of grocery shopping in Nigeria.

He said that the company decided to expand its quick commerce arm, following the success of the business in Lekki.

According to him, this will help to meet the increasing consumer demand for rapid delivery on the mainland.

“With a young population, emerging middle class, and busy traffic, we recognised a huge potential in Nigeria to drive the adoption of quick commerce to enable people to save time and make better decisions when shopping for groceries online.

“Since our entrance into the Nigerian market in 2021, we have constantly worked to enhance our operating model to serve our consumers and give everyone easy access to anything in their city.

“This truly was, is, and will remain our main objective, and it is evident across all our operations.

“Glovo is driving the future of retail in Africa, and we are excited about the future opportunities and possibilities in Nigeria.

“Our goal is to increase the speed in which we digitise retail in our key markets, allowing us to stay ahead of the trend and offer solutions that enable our retail partners to compete fairly in the digital world,” he said.

Mr Kolawole Adeniyi, Head of Q-Commerce, Glovo Nigeria, said the company’s expansion to the retail ecosystem was with several advantages.

He said that by using glovo bargains; individuals and small businesses could continue to open retail businesses, selling products on Glovo’s app which are fulfilled through Glovo’s logistics (last mile) services.

He added that opening up the MFC would also create job opportunities and give distributors and partners additional sales channels.

“Glovo bargain is accessible through Glovo’s app or website and is closed to walk-in customers and it offers customers the best affordable prices for fresh and consumer packaged goods from the convenience of their homes.

“Using the latest in-store digital technology and dedicated resources, Glovo ensures the quickest possible delivery times with customers receiving their orders in 20-40 minutes.

“With Glovo Bargains, consumers conveniently buy groceries and other essential items at better prices than the open market, from the comfort and safety of their homes.

“We are excited to continue to expand our offering to meet consumer’s demands,” he said.

The News Agency of Nigeria (NAN) reports that Glovo’s investments in Nigeria in the first quarter of 2023 stands at N1.5 billion and has overpassed one million delivery orders in the country.(NAN)(www.nannews.ng)

 

Edited by Olawunmi Ashafa

Africa Prudential shareholders laud consistent growth, approve 2022 dividend

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By Ginika Okoye

Africa Prudential Plc shareholders have approved a dividend of 50k per share declared by the company for the financial year ended Dec. 31, 2022.

The shareholders gave the approval at the 10th Annual General Meeting (AGM) of the company on Tuesday in Abuja.

Speaking at the meeting, Sir Olatunji Okelana, a shareholder, commended the company for its 10 years of consistent listing on the Nigerian Exchange (NGX) Ltd.

Okelana attributed the company’s success in the nation’s capital market to the hard work of the board members.

He also commended the company for consistency in dividend payment in spite of the challenging environment.

He, however, called for more training of the company’s staff to meet up with the current technological trend.

Another shareholder, Mrs Bola Adetutu, called for improved women representation in the managerial roles of the company.

Mr Moses Igbrude, the National Coordinator, Independent Shareholders Association of Nigeria, appealed to the company to look into the issue of unclaimed dividends with a view to reducing it.

Addressing the shareholders, Mrs Eniola Fadayomi, the Chairman of the company, said in spite of the challenging operating environment in 2022, the company posted gross earnings of N4.1 billion against N3.5 billion in the comparative period of 2021.

Fadayomi said the company recorded a profit before tax of N2.1 billion during the review period against N2 billion in 2021.

She said that the figure represented a year-on-year increase of eight per cent compared to the previous year.

The chairman said notwithstanding the Central Bank of Nigeria projection of a slower economy growth, the company was well positioned with its brand software portfolio to drive sustainable growth.

Mr Obong Idiong, the Managing Director of the company, said they were working with various regulators to address issues of unclaimed dividends.

Idiong said the company had adopted several approaches to tackle the unclaimed dividends challenge.

He added that the company had engaged the Nigeria Inter-Bank Settlement System, the Central Securities Clearing System and stockbrokers to collate legacy data of investors to tackle the unclaimed dividend scourge.

“We also conducted roadshows in various states across the country, where our representatives are physical present to create awareness and engage investors.

“In addition, we launched media campaigns to engage and connect with shareholders.

“We remain committed to exploring new strategies to provide value and support our shareholders.

”During the year, we achieved a total dividend payout of N200,313,678,173.00 which reflected a 98 per cent payout ratio within the initial four days, surpassing the 94 per cent payout ratio of the previous year.

”Our digital technology services have achieved remarkable revenue growth since their launch in 2019 with an exponential increase of 21.48 per cent from 2019 to 2022.

”In 2022, our digital technology services generated revenue of over N1.3 billion surpassing the one billion naira threshold,” Idiong said.

He said the company’s total assets stood at N19.2 billion, representing a 22 per cent growth over the 2021 financial year of N15.7 billion.

The News Agency of Nigeria (NAN) reports that the company is a leading share registration and business solutions provider with over four decades experience in the country’s capital market.

Their business tentacles span across share registration services and digital technology services. (NAN)(www.nannews.ng)

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Edited by Chinyere Joel-Nwokeoma

World Day: Vitafoam reaffirms commitment to employee safety

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By Rukayat Moisemhe

Vitafoam Nigeria Plc has restated its commitment to a safe and healthy work environment for its employees in recognition of their contributions to the growth recorded over the years.

Vitafoam’s Group Managing Director, Mr Taiwo Adeniyi, said this during the company’s health and safety week with the theme: “Creating a safe and healthy Vitafoam: Your rights and responsibilities” on Friday in Lagos.

Adeniyi represented by the Finance Director, Mr Joseph Alegbesogie, stated that the week was necessary to retrain employees to workplace risks and conduct routine health checks on all employees.

He added that the company’s top-notch performance was hinged on its robust safety policies, trainings and its ability to engage the right employees.

“At Vitafoam, we recognise that our employees are the number one ingredient for our success and we have put in place measures to guarantee their safety to ensure a productive workforce and a comfortable business.

“As we join other reputable organisations across the globe to celebrate the world day for safety and health at work, we reiterate and reaffirm our commitment to ensure a safe and healthy environment for all our employees.

“In celebrating the safety week, a number of activities have been lined up for the week to reawaken employee safety consciousness, assess our risks, train and conduct health checks with the goal of preventing workplace fatalities in our organisation,” he said.

Vitafoam’s Commercial Director, Sola Owoade, revealed that the firm had Standard Operating Procedures (SOP) that specified how processes should be carried out with safety as one of them.

“In all of our factory locations, we have sprinkler systems. There is no other foam industry in Nigeria that has that.

We have a hydrant system, a reservoir tank, with a capacity of over 1.2 million litres of water and a second one of 300,000 litres.

“Our sprinkler system is automated and we have smoke detectors all over the premises and also conduct safety drills monthly to test the state of awareness of workers.

“We want to see their response time, so that we are sure that we are safety – conscious always.

“There are clinics in all our factory locations, an ambulance stationed in the premises and a resident nurse and a doctor that visits twice a week, in case of emergencies,” Owoade said.

Mr Lanre Mojola, the Director-General, Lagos State Safety Commission, commended Vitafoam for the precautions and steps it put in place to ensure its operations were safety-compliant and had the interests of its stakeholders at heart.

Mojola, represented by Mr Seun Awojobi, Technical Adviser to the Commission, said that safety should be regarded as a matter of value for any organisation.

He, however, described Vitafoam as an exemplary organisation committed to health and safety. (NAN)(www.nannews.ng)

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Edited by Chinyere Joel-Nwokeoma

Abia LIFE-ND trains 1000 beneficiaries on agribusiness, climate change

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By Leonard Okachie
The  Abia State Project Coordinating Office of the Livelihood Improvement Family Enterprises  for Niger Delta (LIFE-ND) has trained no fewer than 1,000 youths and women in agro-enterprises.
The News Agency of Nigeria (NAN) reports that the beneficiaries, otherwise referred to as ‘incubatees’,  had their two-day training cum working session in 10 Local Government Areas (LGAs) of the state.
The training started on April 19.
The trainees, comprising youths between 18 and 35 years and women-headed households, were the new batch of beneficiaries brought on board for the project.
They were trained by the resource persons on different topics including business plan development, record keeping, nutrition and climate change mainstreaming activities amongst others.
The LIFE-ND State Project Coordinator, Dr Uchenna Onyeizu, while interacting with newsmen, described the programme as working session and an orientation with the newly selected beneficiaries.
According to him, the essence is to bring the beneficiaries up to page on what we are as a project, as well as tell them what to do to benefit maximally from it.
Onyeizu said that the beneficiaries would after the training, be taken to their various incubation centres, where their skills and knowledge would be built on their chosen agric enterprises.
He said: “We already have 1,625  and once these 1,000 come on board, we now have an average of 2, 625 ‘incubatees’ across the 100 communities in 10 council areas that we are working on.
“We will at the end of the day, provide the  inputs to these new beneficiaries where they will now become empowered to begin the process of doing their individual agribusinesses.”
Mr Godwin Chukwuekezie, the LIFE-ND State Agric Business Promotion Officer, said that the training was the incubation process for the beneficiaries.
LIFE-ND State Project Promotion Officer, Mr Godwin Chukwuekezie, addressing participants at Umuahia.
Chukwuekezie, who was the Head of the  team at the Umuahia South Local Government training centre, said that  the participants were the 4th batch to benefit from the project.
According to him, it is time we sensitise them on the activities of LIFE-ND and what they stand to gain.
Also, Mr Anthony Nwaobilor, the project’s Rural Institution, Youth and Gender Officer, said that the beneficiaries’ capacity would be built on  four agro-commodities that the project was working on.
Mr Anthony Nwaobilor, Rural Institution, Youth and Gender Officer, speaking to the beneficiaries at Ukwa West LGA
Mr Anthony Nwaobilor, Rural Institution, Youth and Gender Officer, speaking to beneficiaries at Ukwa West LGA, Abia

 

Nwaobilor, who was the team leader at Ukwa West training centre, said that the commodities included poultry, oil palm, rice and cassava production.
The National Project Coordinator, Mr Abiodun Sanni, who was represented by his Technical Assistant, Mr Bunmi Ogunleye, expressed satisfaction with the exercise, especially with the youth and women participation.
Mr Bunmi Ogunleye, Technical Assistant to LIFE-ND National Project Officer, addressing participants at Osisioma LGA.

 

He urged the beneficiaries to ensure that they put all they had been taught into practice once they got to their various incubation centres.
A participant, Miss Lois Nwamuo, at Osisioma Local Government training centre, said she intended to specialise in egg marketing and thanked the organisers for the life-giving opportunity.
NAN reports that LIFE-ND is being funded by International Fund for Agricultural Development (IFAD) in collaboration with the Federal Government and Niger Delta Development Commission as well as the state government.
The project, which is in line with President Muhammadu Buhari’s vision for national food security, is for implementation in the nine Niger Delta states. (NAN) (www.nannews.ng)
Edited by Chidinma Agu/Vivian Ihechu

Money Lenders Association lauds FG’s moves to protect borrowers

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By Rukayat Moisemhe

The Money Lenders Association has commended the Federal Government’s effort to protect borrowers from the illegal operations of unregistered and unlicensed digital loan companies.

Mr Gbemi Adelekan, President of the Association, gave the commendation in an interview with the News Agency of Nigeria (NAN) on Tuesday in Lagos.

According to him, government’s move to regulate the lenders will help change public perceptions of short-term loan providers in Nigeria.

NAN reports that government, through the Federal Competition and Consumer Protection Commission (FCCPC), had, on April 14, published a list of approved digital lenders licensed to operate in Nigeria.

The FCCPC publication titled: “Status of Registration of Fintech/Digital Companies with FCCPC on the Limited Interim Regulatory/Registration Framework and Guidelines for Digital Lending 2022”, showed that 129 companies received full approval.

The commission also gave conditional approval to 48 companies.

Adelekan, also the Managing Director of Trafalgar (Kwikpay Credit), one of the approved digital lenders, said the benefits of digital lenders’ regulation by government would make short-term lenders to be more responsible.

He noted that not all lenders engaged in unwholesome acts of deception, fraud, threats and disseminate personal information of customers to families and friends when loans are not repaid as at when due.

“With the regulation by the government, most of these illegal operators should be eradicated online soon,” he said.

Adelekan said that asides protecting borrowers, the expected benefits of the regulation by the the government, through the FCCPC, include better access to loans, better finance management and greater transparency.

He said that the level of intervention by the government in the digital loan industry would increase consumer confidence as people now know that any problem they encounter would be dealt with by the FCCPC.

“Borrowers are more likely to have better access to loans and credit to support livelihood enhancement and economic development.

“Borrowers can have the peace of mind that their data will be used by the lender responsibly, and the terms and conditions of the loan should be explicitly shown before a loan is approved by the lender.

“Digital lenders now have to complete an affordability and credit check on all applicants which reduces the chance of those unable to repay their loan amount from getting themselves further into debt.

“It is evident that applying for your loan needs from a licensed credit provider like KwikPay Credit, can be a great way to secure some extra cash in a financial emergency,” he said.(NAN)(www.nannews.ng)

Edited by Chinyere Joel-Nwokeoma

Afriland Properties shareholders approve N137m dividend for 2022

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By Ginika Okoye

The shareholders of Afriland Properties Plc, a property management and investment company, have approved a total of dividend of N137 million for the financial year ended Dec. 31, 2022.

The company said this in a statement on Tuesday after its10th Annual General Meeting in Abuja.

The statement said that the company’s total revenue at the period stood at N1.9 billion representing a 19 per cent increase from N1.6 billion earned during the corresponding period in 2021.

The company said it was focused on delivering adequate returns to shareholders, while still growing its retained earnings.

The company also said that its profit before tax rose to N1.8 billion from N1.6 billion achieved in the previous year.

The company’s total assets grew by 12 per cent to N19 billion from N17.3 billion in 2021.

It said that the shareholders expressed delight about the financial performance of the company highlighting increased revenue, and earnings per share as a positive development.

According to the company, the shareholders attributed the successes of the company to hardwork, dedication, and purposeful leadership of the Board and Executive Management of the company.

”This year is a special one for us as we celebrate our 10th anniversary.

”Over the years, we have remained consistent in our promise to deliver and sustain value through people and projects.

”Our records speak to notable achievements in the real estate sector and we have remained resilient to record significant milestones.

”In line with our growth strategy, we plan on commissioning some of our projects this year and believe they will bring real value to investors and stakeholders,” it said.

The statement quoted the Managing Director/Chief Executive Officer, Mrs Uzo Oshogwe, as saying that the company would remain committed to enhanced return to shareholders.

Oshogwe lauded the company’s efforts in the past year, acknowledging the efforts of staff as well as support from the Board of Directors and shareholders as key success drivers.

“This year is a special one for us as we celebrate our 10th anniversary.

“Over the years we have remained consistent in our promise to deliver and sustain value through people and projects. Our records speak to notable achievements in the real estate sector and we have remained resilient to record significant milestones.

“In line with our growth strategy, we plan on commissioning some of our projects this year and believe they will bring real value to investors and stakeholders,” Oshogwe said.

The News Agency of Nigeria (NAN) reports that the company is a property management, investment, and development company, offering end-to-end services across the real estate value chain.

It has a portfolio size of over N12 billion and one of the largest land banks in the country. (NAN)(www.nannews.ng)

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Edited by Chinyere Joel-Nwokeoma

Licensed money lenders warn loan defaulters against practice

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By Rukayat Moisemhe

Money Lenders Association has warned individuals to desist from obtaining loans from licensed money lending platforms and deliberately refuse to liquidate such loans.

Mr Gbemi Adelekan, President, Money Lenders Association, read the Riot Act to online loan defaulters in an interview with the News Agency of Nigeria (NAN) on Friday in Lagos.

Adelekan reminded such defaulters to be aware that their data were domiciled in the databases of credit bureaus licensed by the Central Bank of Nigeria (CBN).

According to him, failure to repay such loans will attract negative repercussions on borrowers’ credit history.

Adelekan said that the development can affect their chances of obtaining loan facilities from other financial institutions and credit providers in future.

He, however, stated that borrowers with genuine reasons for default such as job loss or other peculiar circumstances were advised to contact their respective lenders immediately, to discuss new repayment arrangements.

He advised would be borrowers to only patronise licensed and registered money lenders to guide against becoming a victim of fraudulent practices.

“This is to avoid adverse information on their credit reports, that could deny them access to future credit facilities.

“The attention of Money Lenders Association has been drawn to some individuals who have continued to acquire loans but have deliberately refused repayment of the said loans.

“We wish to inform the general public that data of loan customers, most especially defaulters, are domiciled in the databases of credit bureaus, so defaulting would have its adverse effects on the credit history of such individual.

“The Money Lenders Association is an association of registered money lenders, and members abide by the professional code of conduct of the association.

“Members of the public are hereby advised to only patronise licensed money lenders for their short-term loan needs and for further information, kindly check www.MoneyLenders.ng,” he said. (NAN)(www.nannews.ng)

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Edited by Yinusa Ishola/Chinyere Joel-Nwokeoma

Calabar Port on course for economic prosperity- Port Manager

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By George Odok

Mr Festus Olumati, Port Manager, Nigerian Port Authority (NPA), Calabar Port, has said that the volume of vessels berthing at the Calabar Port has led to massive economic prosperity.

Olumati said this on Sunday in Calabar while on an oversight duty at the Port terminal where over four vessels were discharging their various cargos and petroleum product.

The Port Manager said that one of the vessels, “MV Desert Unity”, berthed at the Port with 16,000 metric tons of wheat, while “MV Medi Bangkok” berthed with 18,251 metric tons of general cargo including cars, trucks and project pipes.

According to him, the other two vessels berthed at the Port with premium motor spirit, while others were still at the Calabar Fairway Bouy and ready to berth for discharge.

“Today is Sunday, but there is tremendous activities going on in the port. As you can see, Calabar Port is very viable and working at optimal capacity.

“In line with the mandate given to us by our able Managing Director, Mr Mohammed Bello-Koko, that the Eastern Port must work, I had to swing into action to make it a reality.

“Also, in line with the mandate of the MD, I went out of the box to hunt for cargos to come into Calabar. The high traffic we see here today at the port is as a result of the mandate given to us by our MD.

“For the past 10 years, we have never had it like this where over five vessels will be berthing and discharging back-to-back at the Calabar Port.

“Special thanks to the MD of NPA for giving us all the requirements to work and achieve result. All our submissions to him for the Eastern Port to work have been approved.

“For these vessels to come here, we had to ask for concessional rate from the MD of NPA for those who bring in cargos and he gave the approval,” he said.

He said that the Port management was utilising the concessional rate strategy to woo vessels to the Calabar Port.

He told members of the public and maritime operators that the Calabar Port was viable, visible and very reliable to use, adding that the Port has modern equipment to discharge cargos.

“As you can see, our workers are effective and efficient and everything is done perfectly. The commitment of staff of NPA and the Eco Marine Terminal workers is quite commendable,” he said.

On security, he said that recently, a detachment of marine police were deployed to the Port to ensure maximum security for the Port in synergy with the NPA police command and Port security officers.

The News Agency of Nigeria (NAN) reports that the Port is currently a beehive of activities with youths engaged in various jobs. (NAN) (www.nannews.ng)

Edited by Ismail Abdulaziz

 

Berger Paints unveils new logo for global competitiveness

303 total views today

By Rukayat Moisemhe

Berger Paints Nigeria Plc has unveiled a new logo in a bold move to reposition the company for global competitiveness, increase earnings and boost shareholders value.

The unveiling which held in Lagos had in attendance some members of the company’s board of directors, representatives of the shareholders and senior staff.

According to Berger Paints Chairman, Mr Abi Ayida, the new brand identity stemmed from a comprehensive market research which revealed that 70 per cent of its customers sought for a deeper brand connection.

Ayida added that the logo change was consistent with the future that the firm was envisioning.

He revealed that alongside the new logo was an improved tagline which read: “Experience your world in colour.”

“Just like everything in life, there is a time when you refresh, modernise and update which is the same way we do as human beings.

“I think there is also a natural lifespan in the company’s image and its identity and touchpoint.

“We have thought long and hard and we are coming out of a difficult recent past globally and a lot has changed; the demography of our stakeholders are changing and we want that updated in a more memorable way,” he said.

Ayida also emphasised the need for government to create an operating environment that removes uncertainties for manufacturers to enhance proper planning and penetration for businesses.

The company’s Managing Director, Mrs Alaba Fagun, stated that the paint firm was repositioning itself to take over the African market.

“Berger Paints has been in existence for over 60 years and is are at the top of it as a frontline indigenous company.

“We want to be the top paint manufacturing company in Africa, whilst attracting young customers.

“Our target market has reduced from 60 to 35 years and this brand identity will speak to the market,” Fagun said.

Meanwhile, a shareholder, Mrs Joke Shofolahan, representing the Independent Shareholders Association of Nigeria, congratulated the firm on the new logo change. (NAN)(www.nannews.ng)

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Edited by Chinyere Joel-Nwokeoma

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