Nigeria’s Betting Boom Is Really a Payments Story Nigeria’s sports betting sector is usually discussed in cultural terms: youth unemployment, football obsession, the aspirational pull of a life-changing payout. Those explanations are not wrong, but they miss the mechanism. The industry did not scale because Nigerians suddenly started liking football.Continue Reading

How Social Media Shapes Sports Stars in Arab Countries The digital sports media revolution in the Middle East has transformed how Arab athletes compete for the attention of millions of fans across the region. Fans are increasingly accessing content directly, bypassing local sports media outlets to see unfiltered training footage,Continue Reading