By Nana Musa

The Woof Studios Africa, a leading Creator Service Provider (CSP), says it will host a featured session at the prestigious LIONS Creators Forum during the Cannes Lions International Festival of Creativity 2025.

Adetutu Laditan, marketing expert and creative director at Woof Studios, disclosed this in a statement on Tuesday in Abuja.

She said that with the titled “Cracking the Code with Africa’s Creators,” the session would hold on June 17 at the Creators Rooftop on the Palais des Festivals et des Congrès in Cannes.

This marks the first time an African-led creator delegation will speak at the Lions Creators Forum.

She added that this historic moment signals a new chapter in the inclusion of diverse, global perspectives in the creator economy.

‘’With its booming digital infrastructure, rich storytelling traditions, and a growing population of tech-savvy youth, Africa represents one of the most exciting and underleveraged frontiers in the creator economy.

‘’This panel will explore how African creators are not only shaping narratives on the continent but also influencing global trends in marketing, content creation, and brand engagement.

Laditan said that the panellists would dive into key themes, including how global brands can collaborate with African creators in culturally intelligent, purpose-driven ways, and African creators in advancing social impact and sustainability.

She said they would also explore how to harness Africa’s creative energy to build globally resonant, locally authentic campaigns on platforms like TikTok and YouTube.

The African delegation will include Ifeyinwa Mogekwu- Nigerian food entrepreneur and Cent Twinz- South African twin influencers with a pan-African footprint.

Others are Israel Apeti- Ghanaian visual artist and digital creator and Mpoomy Ledwaba- South African entrepreneur and motivational storyteller.

“This panel is not just a win for Africa; it is a wake-up call for the global industry. We’re not asking for a seat at the table, we’re bringing our table, with stories, insights, and cultural depth that the world needs.

‘’If brands want to future-proof their strategies, they must understand and collaborate with creators from the world’s youngest and most dynamic continent,” Laditan said.(NAN)

Edited by Ismail Abdulaziz