Firm empowers 250 youths in hospitality
By Rukayat Moisemhe
Diageo Nigeria, in partnership with Celebr-8 Lyfe and Lagos State Government, has launched a youth empowerment scheme under its flagship Learning for Life (L4L) programme.
The initiative targets 250 Nigerian youths, with special focus on women and People with Disability (PwD), to promote inclusion and economic empowerment.
Mr Adebayo Alli, Diageo Nigeria’s General Manager, confirmed this during the programme’s official launch and Memorandum of Understanding (MoU) signing in Lagos on Monday.
The News Agency of Nigeria (NAN) reports that the MoU was signed with Lagos State Employment Trust Fund (LSETF) and other stakeholders to support the programme.
The agreement underscores a joint commitment to workforce development, gender inclusion, and sustainable employment in the hospitality industry.
Alli said the initiative would benefit 250 unemployed youths from disadvantaged backgrounds across Lagos State.
He explained that 60 per cent of participants would be female, while 10 per cent would be PwD.
He noted that the L4L 2025 edition marked the first rollout of the transformative initiative in Nigeria.
The programme aims to equip participants with practical skills, real-world experience, and job prospects in hospitality and tourism sectors.
According to Alli, this effort aligns with Diageo’s broader commitment to empowerment and sustainable development across Africa.
“We believe economic empowerment starts with opportunity.
“Through Learning for Life, we’re not just building hospitality careers, we’re sparking change that reaches families, communities, and Nigeria’s economy,” Alli said.
Lagos Governor, Mr Babajide Sanwo-Olu, hailed the partnership as a model of effective public-private collaboration for social impact.
Sanwo-Olu was represented by Mr Akinyemi Ajigbotafe, Commissioner for Wealth Creation and Employment.
The governor said the programme specifically addressed unemployment and the need for relevant skills among young people.
He affirmed that women and PwD remain key priorities in the state’s developmental agenda and skills programmes.
Sanwo-Olu pledged to sponsor 250 additional beneficiaries in furtherance of the state’s youth development objectives.
“With youth forming over 60 per cent of our population, we must equip them with tools for global competitiveness,” he said.
He added that the initiative would enable them to contribute meaningfully to Lagos’ economic growth.
“The Learning for Life programme, covering hospitality, bartending, entrepreneurship and retail, is a vital milestone in that journey,” the governor stated.
He commended Diageo Nigeria for identifying the hospitality industry as a driver of inclusive economic empowerment.
Mr Shobhit Jindal, General Manager of Celebr-8 Lyfe, said empowerment should be practical, inclusive, and sustainable.
He noted that the programme goes beyond training, preparing young people to lead and innovate within the hospitality sector.
The L4L curriculum includes key modules such as business essentials, bar skills, teamwork, budgeting, and confidence building.
It also features training on social issues like gender and disability inclusion, sexual harassment prevention, and responsible drinking.
After a one-week classroom and online training phase, participants will enter an 11-week internship in top Lagos hospitality businesses.
These businesses include hotels, bars, restaurants, lounges, and airports, offering hands-on industry experience.
High-performing participants will be offered full-time roles upon completion of the programme.
All trainees will receive transport stipends and post-programme support via the Diageo Bar Academy platform.
Jindal said applications for the first cohort open on July 14 and close on July 28.
In-person training begins on Aug. 11, while internships run from 1 September to Nov. 17.
Successful candidates may receive job offers from mid-November onwards.
Interested applicants can apply via http://bit.ly/3G6557V and visit www.diageobaracademy.com for more details. (NAN)
Edited by Kamal Tayo Oropo