News Agency of Nigeria
Bridging trust in West Africa’s health innovations through media

Bridging trust in West Africa’s health innovations through media

News Analysis by Ismail Abdulaziz, News Agency of Nigeria (NAN)

In a region where misinformation and scepticism often undermine outbreak responses, experts say media collaboration could be the game-changer in driving public acceptance of medical innovations across West Africa.

From COVID-19 vaccines to ongoing efforts against Ebola, Lassa fever, Mpox and yellow fever, health interventions have too often been weakened by conspiracy theories and low health literacy.

However, researchers, policymakers and advocates meeting at the 2nd ECOWAS Lassa Fever International Conference (ELFIC 2025) in Abidjan agreed that strategic partnerships with the media can build trust and strengthen community engagement.

They stressed that such collaborations are essential for turning scientific breakthroughs into solutions that people are willing to embrace.

The West African Health Organisation (WAHO), organisers of the four-day conference, said the aim was to chart a new course for tackling one of the region’s most persistent public health challenges.

Accordingly, ELFIC 2025 brought together scientists, researchers, health workers, civil society organisations, policymakers, and donors to deepen regional cooperation against Lassa fever and other infectious diseases.

Lassa fever remains a pressing concern, with one in five infections leading to severe disease.

Moreover, the absence of a vaccine and approved treatment means the virus continues to inflict devastating health and socio-economic impacts, especially in rural communities.

Conference sessions, therefore, focused on vaccine and diagnostic development, outbreak preparedness, surveillance, cross-border collaboration, and lessons from past epidemics.

Speakers emphasised that community engagement must be central to all strategies, and this is where the media has a vital role.

In many cases, experts observed that research findings remain locked in academic circles until trials are completed.

Consequently, it becomes difficult to win public trust once innovations are rolled out.

Early collaboration with professional journalists, they argued, can instead counter fake news, simplify complex science, and prepare communities for new interventions.

“People have been bombarded with misinformation and dissuaded from embracing laudable medical breakthroughs because effective media strategies were not deployed early,” one participant said.

To address this, a model presented at ELFIC 2025 calls for impactful messaging at every stage; from early research to clinical trials and eventual rollout.

Such communication, stakeholders agreed, must be transparent about progress, timelines, challenges, and expected outcomes.

The conference also spotlighted solutions journalism as an emerging tool for bridging the trust gap.

Unlike traditional reporting, solutions journalism shifts attention beyond problems to highlight evidence-based responses, examining what works, what does not, and why.

In Nigeria, organisations such as Nigeria Health Watch have already begun adopting this approach in partnership with health institutions to tell stories that inspire confidence and accountability.

According to the Solutions Journalism Network, the approach “investigates and explains, in a critical and clear-eyed way, how people try to solve widely shared problems.

“By adding rigorous coverage of solutions, journalists can tell the whole story”.

Rather than promoting specific initiatives, solutions journalism evaluates them rigorously, looking at what was done, the evidence of impact, the reasons for success or failure, and any limitations.

Its strength lies in providing proof where progress is made, identifying lessons where responses fall short, and offering insights that others can learn from.

Crucially, this approach distinguishes itself from public relations by holding leaders accountable.

By showing who is getting it right and how, it removes excuses for non-performance and pressures decision-makers to deliver.

It also reframes reporting by asking: “Who is doing something about the problem?”, across radio, print, video, animation, photography and more.

At its core, solutions journalism recognises that communities are not passive victims of challenges; they are actively seeking ways to solve them.

Built on four critical elements of response, evidence, insight and limitations, it provides a powerful tool for community engagement and stronger collaboration between the media and the health sector.

Ultimately, stakeholders at ELFIC 2025 concluded that integrating solutions journalism into epidemic preparedness, alongside early collaboration between scientists and journalists, could reduce vaccine hesitancy.

They noted that these strategies would also encourage acceptance of medical innovations and promote knowledge-sharing across borders.

Consequently, such approaches may help West Africa confront the daunting task of tackling infectious diseases, while at the same time ensuring that communities remain informed, engaged, and resilient.

Looking ahead, the message from ELFIC 2025 was clear: when the media becomes a bridge of trust, science is no longer distant, it becomes a solution communities can believe in and embrace. (NAN)(www.nannews.ng) 

Trust, accountability key to success in management – Ex-Naval Chief

Trust, accountability key to success in management – Ex-Naval Chief

By Rukayat Moisemhe

A military strategist, Retired Rear Admiral Babalola Egbedina has stressed the importance of building trust and accountability in management, particularly in decentralised command within divisional structures.

He said this on Thursday at the 2025 Nigerian Institute of Management Chartered (NIM) awards, fellows and spouses’ day luncheon in Lagos.

The event was themed: “Building Trust and Accountability: “The Human Element of Decentralised Command within Divisional Structures”.

Egbedina listed strategies for building trust and accountability in decentralised systems to include clear communication, well-defined roles, autonomy with oversight, regular feedback, performance monitoring, among others.

He noted that the divisional system as practised in the Nigerian Navy offered advantages.

The advantages, according to him, include enhanced operational efficiency, leadership development, improved personnel welfare, flexibility, innovation, and clear accountability.

He also highlighted the central role of the human element in management.

 

Egbedina said that while technology and Artificial Intelligence (AI) provided valuable tools, they could not replace the originality and uniqueness of the human element in organisations.

 

According to him, focusing on personal welfare and development within divisions directly improves efficiency, while also fostering leadership skills and stronger team cohesion.

 

The expert urged managers to remain informed and broaden their perspectives by reading quality publications and engaging with diverse sources of knowledge.

 

“No matter the allure that Artificial Intelligence (AI) possesses, it cannot replace the originality and uniqueness of the human element in the organisation.

 

“As for managers, they should stay perpetually informed by reading quality publications and anything else you can lay your hands on to broaden their perspectives,” he said.

NIM President , Retired Commodore Abimbola Ayuba, charged the newly inducted fellows not to be contented with just adding the appellation (FNIM) to their names.

He said it was a call to higher responsibility and service to the institute, the management profession and the nation.

 

Ayuba said for fellows to avail the institute with their professional competencies, they had been constituted into sectoral groups.

 

“The faculties are expected to identify issues and challenges in areas related to their disciplines, propose studies of such issues with a view to making policy recommendations to government,” he said.

 

Ayuba also lauded the institute’s elder statesmen and women conferred with life membership award for keeping faith with the institute over the years.

 

He said to qualify for the award, a member must have attained the age of 70, served the institute and the Nigerian Society selflessly and adjudged to be above reproach, among other obligations.(NAN)

Edited by Yinusa Ishola/Buhari Bolaji

Making Nigerians trust in governance again

Making Nigerians trust in governance again

By Ismail Abdulaziz, News Agency of Nigeria (NAN)

 

Over time, trust deficit has been an issue bothering the intentions of the government in Nigeria and eroding public confidence.

 

A government, private or corporate body needs public trust to get the buy-in for its various programmes and policies aimed at either benefiting the people or maximising profit.

 

An eroded public confidence itself means that the naked truth is misconstrued as false because on several occasions, the populace had been let down by successive administrations.

 

Trust is said to be a firm belief in the reliability, truth, or ability of someone or something; when it is lost, all else is lost.

 

The famous Greek philosopher, Socrates, placed a high value on honesty and self-knowledge, suggesting that trust, in its most meaningful sense, should be based on understanding and discernment, not simply on appearances or emotional displays.

 

He believed that virtue, or living a good life, is essential for cultivating trust; he argued that people are naturally drawn to those who exhibit virtuous qualities and that a lack of virtue can undermine trust.

 

As Ebenezer Obadare, Senior Fellow, Africa Studies, said in Focus on Africa in August 2024, Africans seriously wanted to trust their government, but it must be hinged on a number of factors.

 

“This trust can be easily regained if government officials hearken to the wishes of their populace, especially frustrated and increasingly desperate young people, for greater accountability and judicious management of resources.

 

“One thing that African governments must do, as a matter of urgency, is to work towards changing the impression that political offices exist only for the acquisition of personal wealth.

 

“(This) must be complemented with an aggressive and deliberate pursuit of social welfare.

 

“Insofar as the primary reason that young Africans are voting with their feet and seeking to start new lives in other parts of the world is the poverty of physical infrastructure.

 

“To support job creation across the region, African governments must invest heavily in such infrastructure like schools, hospitals, roads, bridges, electricity, among others as a strategy of retaining and nourishing the continent’s best brains,’’ he said.

 

These key factors, analysts say, are seemly achievable feats by governments that wish to sacrifice for the populace and those run by efficient and effective leaders.

 

They say African leaders must ensure that governance is hinged on the observance of the rule of law, justice, fairness and accountability.

 

Experts hold that while ordinary citizens watch the show behind the scenes, they observe signs that give them confidence in a government or leader.

 

They see the intention behind policies and also see how it affects them and the leader accordingly.

 

For instance, citizens see how their leader takes care of their personal welfare and health, and compare them to theirs.

 

They see how and where their children go to school; they also see how men and women around their leaders live before and after taking office.

 

Also, the citizens see how policies and programmes of the government are being explained to them.

 

Are they being talked to or talked at? Are they given enough chance to give positive feedback or treated like enemies the moment they voice their observations?

 

Echoing these sentiments, the Speaker of the House of Representatives Mr Abbas Tajudeen, said that only effective communication by government spokespersons could build trust and enhance public perception of the government and its institutions.

 

According to Abbas trust and effective leadership communication are pivotal to improving public perception of government institutions.

 

He said there was need to address the challenges and opportunities of communicating leadership ideals in Nigeria’s democracy, the shared duty to uphold truth and trust, and the steps that could be taken together to reinforce good governance.

 

“After 25 years of uninterrupted democracy, Nigeria has reached a stage where the way we communicate leadership and policy must reflect the maturity of our democratic process.

 

“At its core, democracy is not merely the government of the people, by the people, or for the people; democracy, for me, is about government WITH the people.

 

“This redefinition highlights the need for an active and ongoing partnership between those who govern and those who are governed; this relationship should be built on truth, inclusion, and mutual respect.

 

“In an era when misinformation can spread faster than facts and erode public trust, the necessity for honest, clear, and inclusive communication cannot be overstated,’’ he said.

 

More so, experts say the citizens watch how notable national programmes and policies of the government are abandoned in states and local government areas; and how politicians only come to them during elections.

 

The citizens also observe how government institutions charged with the responsibility of protecting their rights tackle their challenges.

 

Are they confident that if their cable service provider has issues with them, someone will stand up for them?

 

When the electricity band they were placed on fails to provide the agreed hours of supply, who takes up their case?

 

When their landlords indiscriminately increase rent, who stands up for them? When seeking justice, do they get treated like the other person of influence in the society?

 

These factors and many more expectations of the citizens about their government are significant because they create a certain pattern of impression on their minds about the social contract.

 

Players in the civil society space say perception is key in any democracy, because what the citizens see is what they believe.

 

Experts posit that the high cost of sustaining an expensive democracy in Nigeria leads to social suffering and poverty among the most vulnerable people.

 

By implication, poverty and lack of opportunities further veer the public away from trust and confidence in the ability of political leaders to govern effectively.

 

Some stakeholders have, therefore, recommended that the government should cut down its expensive political institutions and reduce the high salaries and allowances paid to political officeholders.

 

They are also suggesting a quick conduct of a national census to know the actual population of the country.

 

The national census will provide national planners with the needed data to enforce birth control policies where required and give data-driven social assistance to the most vulnerable citizens.

 

They also want the government to make health care affordable and accessible, and ensure there is peace, order and security to fulfill good governance.

 

Section 16 of the Constitution outlines the state’s economic objectives to ensure the prosperity and welfare of citizens.

 

It mandates the state to among other things, “Utilise national resources to promote prosperity and a self-reliant economy; control the economy to secure maximum welfare, freedom, and happiness based on social justice and equality; and promote planned and balanced economic development, support agriculture and industry, and protect the environment.”

 

As the saying goes, the modern state needs commitment, loyalty and obedience from the citizens, while the citizens expect the state to address their hopes and aspirations.

 

Analysts say that the government must divest its huge investment in recurrent expenditure to the provision of more pressing human needs like affordable health care, good roads, steady power supply, hospitals, quality education, quality shelter and other infrastructure.

 

Cultivating trust offers significant benefits, including enhanced collaboration, improved communication, increased productivity, and a more positive and engaged work environment.

 

It also fosters better decision-making and strengthens relationships, ultimately leading to higher job satisfaction and retention.

 

In all, it is true that citizens, especially in Africa, desperately want to trust their governments.

 

In return, African governments need to demonstrate that they can be trusted.(NANFeature)

***If used, please credit the writer and the News Agency of Nigeria (NAN)

FRSC boss pledges to restore public trust

FRSC boss pledges to restore public trust

By Ibironke Ariyo

The Corps Marshal, Federal Road Safety Corps (FRSC), Malam Shehu Mohammed, has pledged to restore public trust in the corps.

 

Mohammed acknowledged that motorists no longer stop for FRSC personnel due to perceived lack of integrity.

 

He made the pledge when he visited the FRSC sector command on Monday in Akure.

 

He emphasised the importance of upholding the legacy of selfless service, integrity, loyalty, and service delivery bequeathed by the founding fathers of the Corps.

 

He said that the Corps had a noble mandate to protect, reduce, and minimise road safety crises, and create a safe and secure motoring environment for the public.

 

“The public servants in uniform are expected to make sacrifices for the nation.

 

“I want to charge you that while you are beautiful in your uniform in the office, please be beautiful on the road as well.

 

“I want to assure you that the Corps will continue to prioritise your welfare and make the work favourable for you,” he said.

 

The FRSC boss assured the personnel that the Corps would continue to provide necessary logistics support and welfare motivation to enable them to excel in their duties.

 

He, however, commended the Special Marshals for their integrity, selfless service, and trustworthiness, noting that they have been instrumental in creating a safe and moderate environment for Nigerians.

 

He assured that the Corps would continue to deliver on its promises, including the promotion of deserving officers and men, and the provision of opportunities for further studies.

 

He also promised that the Corps would continue to recognise and reward excellence among its personnel.

 

Speaking, the Zonal Commanding Officer (ZCO) incharge of Oyo, Osun and Ondo, Mr Adeleye Adegboyega, appreciated the Corps Marshal for finding time to visit the state.

 

Adegboyega reiterated his commitment to ensuring the road was safe for all, adding that the officers and men of the service would not relent until road traffic crashes were reduced to the barest minimum.

 

Also, the Sector Commander, Akure command, Mr Samuel Ibitoye assured that the Corps would continue to uphold its legacy and carry out the mandate of the FRSC by ensuring safety on the highways.

 

The News Agency of Nigeria (NAN) reports that Mohammed’s visit to the state was part of his efforts to boost the morale of FRSC personnel and restore public trust in the Corps.

 

He has been meeting with officers and men of the agency to emphasise the importance of integrity, selfless service, and loyalty in the discharge of their duties.(NAN (www.nannews.ng)

edited by Sadiya Hamza

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