By Maureen Okon
Mr Mohammed Motiwala, Chief Executive of Trade Development Authority of Pakistan (TDAP), says Pakistan is expanding its business outreach to enhance export to Africa and other countries across the world.
Motiwale made this known on Thursday at the 3rd Edition of Engineering and Healthcare Show, organised by TDAP in Lahore.
The News Agency of Nigeria (NAN) reports that the event attracted business delegations from Africa, Central Asia and other parts of the world.
The event has products and manufacturers from the sectors including minerals and marbles; chemical; safety equipment; gems and jewelries; sports goods; pharmaceuticals; and agricultural machinery.
Participants were also drawn from the automotive, cutlery and cookware, fans, mobile and electricals appliances, furniture and mattresses and construction materials.
The event, scheduled from Jan. 18 to Jan. 20 at the Expo Centre in Lahore, has 53 countries in attendance.
Motiwala said that the primary objective of the event was to expand Pakistani’s export basket.
He said the event was also initiated to enhance Pakistani’s business outreach to Africa and the world, especially for its nontraditional export products.
According to him, TDAP is presenting top engineering and healthcare products by leading Pakistani manufacturers and exporters to international buyers.
“TDAP has adopted a comprehensive approach to trade development, going beyond conventional trade promotion methods.
“This expo is attracting business delegations from all corners of the world, including, Africa and central Asia, with the aim of supporting our exporters in fostering economic linkages and promoting international business collaboration.
“The exhibition focuses on Pakistani’s non-traditional products sectors, specifically in engineering and pharmaceutical.
“This is in alignment with the government’s priorities of promoting sectoral development and supporting our exporters in enhancing their international footprint in products that have a major share in the global trade,” he added. (NAN)(www.nannews.ng)
Edited by Dianabasi Effiong/Maharazu Ahmed