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March 2, 2024
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Foundation trains PCC staff on digital publication, strategic advertising

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By Ibironke Ariyo

The Yusuf John-Suberu Foundation has conducted a comprehensive training program on digital publication and strategic advertising for selected members of the Public Complaints Commission (PCC), in a bid to enhance efficiency and professionalism.

Dr Yusuf John-Suberu, the Executive Director of the Foundation, disclosed to the News Agency of Nigeria (NAN) on Friday in Abuja that the training aimed to complement government efforts and equip PCC staff to fulfill their commission’s mandate effectively.

John-Suberu emphasised the foundation’s commitment to capacity building, having previously focused on teenagers and youths.

He stressed that the latest training for PCC staff is part of broader initiatives to contribute to the overall growth of the commission.

Fifteen staff members from various PCC departments underwent the training, and John-Suberu expressed the expectation that they would disseminate their knowledge within the commission.

The choice of digital publication and strategic advertising, according to him, aligns with the evolving world and the prominence of technology.

“This skill can help any business organization attract a broader audience,” John-Suberu explained.

“It is a preferred resource for content distribution because it allows you to make your information available to billions of people around the world. With this, the commission can interact with many people across the globe.”

He urged other private entities and individuals to recognise the collective responsibility of developing the country, emphasising that societal development relies on the joint efforts of everyone.

NAN reports that certificates of participation and attendance were issued to participants at the conclusion of the training. (NAN) (www.nannews.ng)

Edited by Isaac Aregbesola

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