Crossroads festival will showcase Nigeria’s culture globally – Convener

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By Aderogba George

Mr Chuks Anyaduba, the Convener of the Crossroads of Culture Festival, says the festival will attract foreign investments and showcase Nigeria’s culture to the world.

Anyaduba said this on Monday in an interview with the News Agency of Nigeria (NAN) in Abuja.

He said the festival, slated for August in Brampton City, Canada, would feature Nigerian cuisines, Afro fashion marketplace and Afro commerce connect.

“The festival’s mission is to export Nigeria’s cultural richness while promoting its diverse cultural heritage on the global stage.

“Canadians will explore Nigerian food, culture, music, fashion and the rest of them; and by that way, we are operating a bridge to build the country.

“The Ministry of Arts, Culture and Creative Economy and Ministry of Tourism as well as Nigeria Tourism Development Agency should come in by giving us technical support, creating awareness, giving us the platform to strive.

“We want them to support this event and give us a platform to thrive and make sure that Nigeria’s culture is exported.

“We have a welcome letter from the Mayor of Brampton, His Worship Mayor Patrick Brown, extending greetings to all attendees ahead of the festival,’’ Anyaduba said.

The convener recalled that the unveiling of the festival which was held recently in Abuja featured a high-level dialogue with policymakers, cultural experts, and representatives from UNESCO and other international organisations.

He said discussion was centred on the critical importance of safeguarding Nigeria’s rich cultural heritage.

Anyaduba added that the event served as a precursor to the main festival scheduled to take place from Aug. 9 to 10 in Canada.

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“The Crossroads of Culture Festival promises to be a celebration of Nigeria’s rich cultural tapestry and a platform for fostering global cultural exchange.

“The festival will serve as a bridge, connecting Nigeria and Canada, and promoting unity, inclusiveness and collaboration

“As preparation continues for the main festival in Canada, anticipation grows for an event that will showcase Nigeria’s vibrant culture to the world,” Anyaduba said (NAN)(

Edited by Deji Abdulwahab


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