Fair: Ecobank reaffirms support for SME growth at ‘Oja Oge’
By Taiye Olayemi
Ecobank Nigeria has reaffirmed its commitment to supporting the growth of Small and Medium-scaled Enterprises across various sectors of the economy.
Ms Omoboye Odu, Head of SME, Partnerships and Collaboration, Ecobank, made this known on Friday during the second edition of the “Oja Oge” marketplace.
The three-day event focuses on supporting SMEs in the fashion, beauty, and lifestyle sectors by providing a platform for business exposure.
Odu highlighted the bank’s dedication to SME growth, noting their vital role in driving Nigeria’s economic development.
She stated that SMEs contribute over 50 per cent to Nigeria’s GDP and account for about 90 per cent of employment opportunities.
“As a financial institution deeply invested in Nigeria’s progress and financial inclusion, we recognise that empowering SMEs is crucial to achieving these goals.
“When we say we are the SME solution, we mean it, and Oja Oge is a testament to that commitment,” she noted.
Odu said ‘Oja Oge’ allows creative entrepreneurs to reach wider markets, with expected attendance ranging from 5,000 to 10,000 visitors.
She added that the bank supports SMEs through webinars and helps them access international markets via platforms like the “Ecobank Trade Hall.”
According to her, the fair, which runs until April 20, reflects the bank’s goal of empowering SMEs and enhancing economic progress.
Odu highlighted the evolution of Ecobank’s pan-African vision, tracing its roots back to a discussion among African founders who aimed to create a financial institution that truly understood the African context.
She drew parallels to the opportunities seen by international investors in Nigeria’s emerging market, emphasising the need for local enterprises to capitalise on the vast potential within the continent and beyond.
“Our goal is to be the partner bank that takes the local Asoke seller, the Ankara designer, and propels their businesses from Nigeria to Rwanda, Egypt, Europe and North America,” Odu explained.
The event showcases both new and established brands and provides free exhibition spaces for participating vendors. (NAN) (www.nannews.ng)
Edited by Kamal Tayo Oropo
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