How Jordan develops youth national teams You rarely hear about Jordan in the context of major football. This is not Spain or Brazil. There are no giant clubs here worth hundreds of millions on the market. And yet the country consistently produces players for leagues in Qatar, Saudi Arabia, andContinue Reading

Why Sport Is Turning into a Soft Power Instrument Over the years, sports games have always represented much more than mere entertainment activities for athletes. For many countries, athletic victories signalled to the international community the nation’s superiority, internal cohesion, and cultural power. Today, however, that basic intuition has developedContinue Reading

  By Vivian Ahanmisi Ayodeji Omotoyinbo, a sports media consultant, has urged brands, sponsors and the media to sustain investments in Nigerian football beyond World Cup qualification campaigns.     Omotoyinbo spoke on Wednesday during an executive breakfast roundtable held in Lagos with the theme, ‘The Super Eagles and theContinue Reading