Why Media Must Embrace Innovation- NAN MD

Ismail Abdulaziz
Dec, Tue, 2024

General News

Why media must embrace innovation- NAN MD

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By Mufutau Ojo

The Managing Director of the News Agency of Nigeria (NAN), Malam Ali Muhammad Ali, has called on media owners to embrace innovation in their editorial operations.

Ali made the call on Tuesday in a goodwill message at a retreat organised by the management of Voice of Nigeria (VON) in Abuja.

The News Agency of Nigeria (NAN) reports that the retreat had as theme: ” Voice of Nigeria in the 21st Century : Restrategising for Global Impact.”

According to Ali, the theme of the retreat is apt given the myriads of challenges facing the Nigerian media.

He identified the challenges to include limited resources, inadequate infrastructure, widespread disinformation as well as limited access to digital technologies and internet connectivity.

“These are benumbing challenges, but certainly not unsurmountable if we deploy our creative ingenuity and will power, ” he added.

He recalled the two retreats organised early into the life of his administration, saying they defined the direction of management’s programmes.

“One telling lesson from both retreats we had was the inevitability of innovation in an increasingly shrinking media space marked by convergence and Artificial Intelligence.

“Indeed, we dare say that the future is already here! We must hearken to the clarion call: “Innovate or die!,” he said.

He urged participants at the retreat to ruminate on strategies that will put VON in sturdy position for global impact.

Ali also called on participants to “think outside of the box, innovate without restraint and collaborate seamlessly to ensure a positive outcome.”

Edited by Ismail Abdulaziz

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