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Changchun, China — As Changchun hosts the 33rd FISU Winter World University Games, young volunteers from Jilin University’s School of Foreign Languages and Cultures serve as the first ambassadors, warmly welcoming guests and bridging cultures. These student volunteers support the event with language assistance, guest reception, and cultural exchange, actingContinue Reading

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How Jordan develops youth national teams You rarely hear about Jordan in the context of major football. This is not Spain or Brazil. There are no giant clubs here worth hundreds of millions on the market. And yet the country consistently produces players for leagues in Qatar, Saudi Arabia, andContinue Reading

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Why Sport Is Turning into a Soft Power Instrument Over the years, sports games have always represented much more than mere entertainment activities for athletes. For many countries, athletic victories signalled to the international community the nation’s superiority, internal cohesion, and cultural power. Today, however, that basic intuition has developedContinue Reading