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April 14, 2024
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Entertainment: Nigeria, West Africa positioned to hold sizable gaming industry value- Expert

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By Rukayat Moisemhe

Mr Senzo Tsabedze, Chief Executive Officer, Afrirent Holdings, an investment company, says the Nigerian and West African gaming industry comprising of lottery and betting is positioned to hold sizable value in the global entertainment ecosystem.


Tsabedze made the assertion on Wednesday in an interview with the News Agency of Nigeria (NAN).


He said the sizable value estimated at about one billion dollars which the West African region held on gaming positioned the region as a viable area for gaming, lottery and betting market expansion.


This, he said, preempted the firm to begin to invest in the region to expand its influence and footprint in Africa, thereby harnessing the exciting opportunities offered by the dynamic entertainment sector in the West African region.


Tsabedze said that by bringing the company’s unique blend of services and offerings to new audiences, Afrirent Holdings was poised to make a lasting impression in the region’s gaming, lottery, and betting industry.


According to him, the development will foster and enhance the firm’s contributions to the growth and prosperity of the entertainment sector in West Africa and the Gross Domestic Product (GDP) of the region.


“Having built a diverse portfolio of successful subsidiaries in South Africa, including Afrirent Logistics, Afrirent Energy, and Indalo Investments, Afrirent Holdings has established itself as a strategic investor.


“The firm is known for its innovative solutions and commitment to driving economic growth and development.


“Now, the company is leveraging its expertise in gaming and entertainment to introduce new and exciting offerings to consumers in West Africa, catering to the evolving needs and preferences of the market.


“As Afrirent Holdings enters the West African market, it is focusing on responsible gaming practices and community engagement, demonstrating its commitment to making a positive impact in the region’s gaming and entertainment sector.


“With a reputation for excellence and a dedication to social responsibility, Afrirent Holdings aims to create value, foster economic development, and empower local communities in West Africa,” he said.


Tsabedze stated that the company’s vision and leadership was toward a future of success, innovation, and positive impact in the West African marketing landscape.


He added that via its focused innovation, customer experience, and social responsibility, Afrirent Holdings was well positioned to bring value and economic development to the region. (NAN)

Edited by Folasade Adeniran

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