The cinematic arts of the Federative Republic of Brazil are seeking to increase their international visibility through cooperation with TV BRICS.
The international media network’s latest partner in promoting Latin American cinema is the Franco Cultural Association (Associação Franco Cultural), based in Rio de Janeiro.
An agreement on joint activities was signed by Franco Cultural Director-General Ailton Franco Jr. and TV BRICS Chief Executive Officer and Editor-in-Chief Janna Tolstikova.
It was founded in 2001, the Franco Cultural Association aims to foster cultural exchange in cinema and audiovisual arts and promote the achievements of Brazilian filmmaking.
The association’s flagship project is the International Short Film Festival Curta Cinema, which will hold its 36th edition in March 2027.
The festival is a qualifying event for international awards, including the Oscars and BAFTA.
“One of the main goals of the Curta Cinema festival is to promote Brazilian short films and establish links between authors and directors from different regions of the world.
“The partnership with TV BRICS opens up a new avenue for this work, allowing BRICS countries to discover Brazilian films while also introducing our audiences to cinema from other countries.
“Short films are an ideal platform for discovering talent, artistic approaches and trends in audiovisual art.
“We believe that creative exchange can open up new opportunities for cooperation and international dialogue among filmmakers,” said Franco Cultural Director-General Ailton Franco Jr.
Aleksandra Burman, Director of the International Cooperation Department at TV BRICS, stressed the importance of cultural exchange within the BRICS+ format.
She also highlighted the need to create conditions for professional interaction among experts from different countries.
According to Burman, the Curta Cinema festival is expected to attract the interest of the TV BRICS audience and showcase the distinctive creative potential of Brazilian directors.
Previously, the Panvision Cultural Association and Brasil Audiovisual Independente, both from Brazil, joined TV BRICS cooperation initiatives to promote Latin American cinema.
In the sub region, the international media network also collaborates with the Cuban Institute of Art and Film Industry and Bolivia’s Jumping Studios film company.
TV BRICS regularly supports film festivals across Latin America, including those held in Argentina, Bolivia and Cuba.
In Brazil, the network participates in the CineSonora International Music Documentary Film Festival and the BRICS Documentary Film Festival, held at the Federal University of Latin American Integration.
Edited by Halima Sheji
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